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Google tracks you. We don't. An illustrated guide.

When you search Google, and click on a link, your search term is sent to that site, along with your browser & computer info, which can often uniquely identify you . That's creepy, but who cares about some random site? Those sites usually have third-party ads, and those third-parties build profiles about you, and that's why those ads follow you everywhere. http://donttrack.us/
http://matt.might.net/articles/google-analytics-hacks-real-time-stats-and-referring-url/

Google analytics hacks: A real-time stats bookmarklet and full referring URLs

Google analytics is a powerful tool for analyzing your web site's traffic. Yet, by default, it lacks easy access to some very useful features: (1) real-time stats and (2) the [full] referring URL. To get real-time stats, I've created a bookmarklet (and bookmarklet generator) that takes you to stats for today up to the most recent hour. And, to get the full referring URL (useful when your site lands somewhere like Hacker News and you're trying to figure out how), this article shows you how to configure a custom filter to expose the full URL.
(Cross-posted from the Google Analytics Blog ) Back in Episode 10 of Web Analytics TV , (32:00), Lisa C from Melbourne asked how to pull a trending report from Google Analytics for the top organic search landing pages. This was such a great question, that we wrote 2 articles and released sample code describing how you can automate retrieving this data from Google Analytics Data Export API. But first let’s look at the results. Let’s Analyze:

Increase your productivity with the Google Analytics API

http://googlecode.blogspot.com/2010/09/increase-your-productivity-with-google.html

Libraries: Privacy Statement

http://lib.harvard.edu/comments/privacy.html The Harvard University Library is committed to protecting the privacy of Harvard Libraries users. Our policies conform to the Code of Ethics of the American Library Association , which provides this summation of the library community's commitment to privacy: "We protect each library user's right to privacy and confidentiality with respect to information sought or received and resources consulted, borrowed, acquired or transmitted." The Harvard University Library uses Google Analytics to gather statistics for portions of library websites. The information gathered will be used to improve web services for patrons. Google Analytics uses a browser cookie for statistical analysis related to your browsing behavior on these websites. If you choose, you can opt out by turning off cookies in the preferences settings in your browser, or download and install Google Analytics Opt-out Browser Add-on at http://tools.google.com/dlpage/gaoptout .

Privacy Policy

http://library.duke.edu/about/privacy.html New – Google Analytics on Library Web Site Beginning January 2009 the Duke University Libraries will use Google Analytics to gather statistics on portions of its web site. The Libraries will use the information gathered to improve web services for its patrons. Google Analytics employs cookies to define user sessions , which allows for the collection of important data about how our patrons are using the Library’s site. Google Analytics uses only first-party cookies for data analysis. This means that the cookies are linked to the Libraries' website domain(s), and Google Analytics will only use that cookie data for statistical analysis related to your browsing behavior on the Libraries' websites According to Google, the data collected cannot be altered or retrieved by services from other domains.
Introduction As more and more digital content goes online, libraries today are fundamentally different than they were as recently as five years ago. Websites have become an essential component of library service, and designing these websites involves both technical and administrative decision-making. During the past five years, the Rutgers-Newark Law Library (RNLL) has used different methods to figure out exactly what our visitors are looking for on our website . Recently, we used Google Analytics to track our visitors' behaviors, and pinpointed the motivations behind their information-seeking. http://www.webpages.uidaho.edu/~mbolin/fang.htm

Using Google Analytics for Improving Library Website Content and Design: A Case Study, Wei Fang

http://www.google.com/intl/en/policies/privacy/ Last modified: March 1, 2012 ( view archived versions ) There are many different ways you can use our services – to search for and share information, to communicate with other people or to create new content. When you share information with us, for example by creating a Google Account , we can make those services even better – to show you more relevant search results and ads, to help you connect with people or to make sharing with others quicker and easier.

Privacy Policy Preview – Google Privacy Center

Your privacy is important to us. To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested. Google, as a third party advertisement vendor, uses cookies to serve ads on this site.

Privacy Policy | Default

http://designerhandbagstoday.com/default/privacy-policy/
If your organization collects information from the users of your website — and the odds are that it does, if little more than the IP addresses scooped up by your site statistics package — have you posted a site privacy policy? Should you do so? In the service of those web users who are increasingly concerned with issues of data protection, a clear and simple privacy policy posted on your organization's website can go a long way to building trust.

Wild Apricot Blog : Does Your NonProfit Website Need a Privacy Policy?

http://www.wildapricot.com/blogs/newsblog/archive/2008/02/11/does-your-nonprofit-website-have-a-privacy-policy.aspx

Site Statistics and User Privacy for Nonprofit Websites

http://www.techsoup.org/learningcenter/webbuilding/page12238.cfm But is your visitors’ information being used by others? What responsibility do you have to explain to your site’s users what information they’re giving away by visiting your site and to whom? In this article, we’ll explore some privacy issues surrounding web analytics and other website tools. Since Google Analytics (GA) is the most prominent third-party analytics tool on the market, we’ll pay particular attention to it, but the recommendations we offer apply to other third-party services too. We’ll offer some tips on crafting a privacy policy that explains to your site’s users how you and others will use any information they provide. Having a clear, readable privacy policy is a great idea even if you don’t use GA or a similar service.

Privacy Policy | Electronic Frontier Foundation

The Electronic Frontier Foundation (EFF) is committed to protecting the privacy of visitors to our website, as well as our members and activists. EFF has established this Privacy Policy to explain what information we collect through this website and how it is used. In this policy, "EFF" refers to EFF staff, board members, cooperating attorneys, interns, volunteers, and consultants, all of whom are bound by law or contract to keep information they receive as part of their assistance to EFF confidential.
Is your browser configuration rare or unique? If so, web sites may be able to track you, even if you limit or disable cookies. Panopticlick tests your browser to see how unique it is based on the information it will share with sites it visits. Click below and you will be given a uniqueness score, letting you see how easily identifiable you might be as you surf the web. A paper reporting the statistical results of this experiment is now available: How Unique Is Your Browser? , Proceedings of the Privacy Enhancing Technologies Symposium (PETS 2010), Springer Lecture Notes in Computer Science.

Panopticlick

The Future of Search: A One-Act Play in Three Acts (Act Two) - S

SEW presents the weekend column. We have reserved Saturdays to invite people outside of 'the industry' to share their thoughts on our industry. For three weeks Sci Fi writer, Laszlo Xalieri (nom de plume), is sharing his opinion on the future of search engines.

The New Gold Mine: Your Personal Information & Tracking Data Online - WSJ.com

Hidden inside Ashley Hayes-Beaty's computer, a tiny file helps gather personal details about her, all to be put up for sale for a tenth of a penny. The file consists of a single code— 4c812db292272995e5416a323e79bd37—that secretly identifies her as a 26-year-old female in Nashville, Tenn. {if djIsFlashPossible} The version of Adobe Flash Player required to view this interactive has not been found. To enjoy our complete interactive experience, please download a free copy of the latest version of Adobe Flash Player here {else} This content can not be displayed because your browser does not support the Adobe Flash player required to view it. {/if}
The following are the terms and conditions for use of the Google Analytics service described herein (the "Service") between Google Inc. and you (either an individual or a legal entity that you represent as an authorized employee or agent) ("You"). Please read them carefully. BY CLICKING THE "I ACCEPT" BUTTON, COMPLETING THE REGISTRATION PROCESS AND/OR USING THE SERVICE, YOU ARE STATING THAT YOU ARE ELIGIBLE FOR AN ACCOUNT AND THAT YOU AGREE TO BE BOUND BY ALL OF THESE TERMS AND CONDITIONS OF THE SERVICE ("AGREEMENT"). The Service is offered to you conditioned on your acceptance without modification of the terms, conditions, and notices contained herein. "Account" refers to the billing account for the Service.

Analytics | Official Website