To Increase Sustainable Consumption, Show People What’s In It For Them. This year at the World Economic Forum (WEF) meeting in Davos, the concept of sustainable consumption took center stage.
In partnership with Accenture, the WEF just released its report, "More With Less," which accurately pinpoints the systemic triggers, barriers and urgent need for action inherent in this necessary transition. At face value, sustainable consumption seems counterintuitive to growth, but the report identifies the extraordinary competitive and economic opportunities for businesses, whether catalyzed by resource scarcity, population growth, the burgeoning middle class, or changing consumer values.
An area where there is still work to do, however, is the "how. " Namely, how to better define and ingrain the value proposition sustainable consumption brings to consumers, and spur broader systemic change and adoption. Changing consumer behavior is one of the single, largest opportunities to answer the question of "how," and to make a positive environmental (and economic) impact. Engine Service Design. Engine Service Design. La Torre di Asian – In viaggio.
Personas & Scenarios: tools for user and customer-centered innovation and marketing. UIE Seminar—Designing with Scenarios: Putting Personas to Work with Kim Goodwin, May 19, 2011 07:07 PM. 19 May 2011 Register: The Next UIE Virtual Seminar—Designing with Scenarios: Putting Personas to Work.
Data Driven Design Research Personas. InShort: Innovative Tools and Trends. Risultato della ricerca immagini di Google per.