Ecomagination. Plugging Your Utility Bill Into Facebook To Compete With Friends. What’s the best way to get a person to do something?
Make them compete for it. That’s how Opower, a company that sends a comparative energy bill that lets you see how much power you use versus people in similar houses, has helped drastically reduce power use among its users. But what’s better than competing with random, faceless strangers? Competing with your friends.
That’s why Opower is about to roll out a new plan that lets you add your utility bills to Facebook to see if you can use less than your network. Opower.