How Political Campaigns Are Using Social Media for Real Results. The Real Results series is supported by Gist, an online service that helps you build stronger relationships.
By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here. Just as social media has opened a dialogue between businesses and consumers, its value is apparent to those in political office, whose work and very professional survival hinges on the needs and perceptions of their constituents. But when was the last time a local politician garnered the same social media buzz as a hip startup, or a savvy online retailer?
As it stands, the social web is ripe with opportunities for candidates and office holders alike to connect with voters, foster transparency, and even spar with opponents in the same ways they have been in the traditional media for hundreds of years. Transparency and Credibility Spin and misinterpretation can cloud a political message as it passes from candidate, to spokesperson, to media, to public. Ten Commandments of Campaign Social Media.
Ten Commandments of Campaign Social Media September 7th, 2011 Epolitics.com may have taken the last couple of weeks of summer off, but SOME people have more of a work ethic — among them regular contributor Beth Becker (@spedwybabs).
Check out her latest treatise below, where she lays out Ten Commandments for Campaign Social Media, which she’ll follow soon with more detail. Take it away, Beth: Ten Commandments of Campaign Social Media By Beth Becker Social media will never win a campaign. A campaign cannot win without social media. At first glance, these two statements may seem mutually exclusive. A campaign cannot win by using social media only. On the other hand, if a campaign has a solid field plan and knows which doors to knock on, which homes to call; if a campaign has a solid fundraising program and plan for constructive spending of that money, that campaign cannot win the election without the use of social media to augment everything else they are doing.
Recap: Social Media in the Political Realm By Laura Kimball I have to admit, I was a little nervous about September’s SMC event on how politicians use social media. I mean, was I going to get “campaigned” to? But since it was my one-year anniversary as an SMC attendee, I didn’t want to miss this one. And I’m glad I didn’t. What impressed me the most about this panel was how on-topic they were at explaining exactly they used social media in various campaigns, their best practices, and how social media will impact future campaigns. For Zach Silk , it came when working on Darcy Burner’s campaign in 2006. Scott Stanzel has a different “Ah-ha!” For Allison Byrne Fields , the moment came down to this: ”What got social media to be such a core part of politics” was that the “cost per vote went down, [and] suddenly it became cost-efficient to reach out to young people.” If you want an authentic voice, “ask supporters to speak on your behalf.” – Allison Byrne Fields Authenticity is the most important currency in social media and politics.
8 Tips for Using Social Media for Political Campaigns. Posted by Irene Koehler in Social Media, Tips on June 16, 2011 | no responses By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step.
It’s the how to do this that escapes most of them. That’s perfectly understandable. The last couple of election cycles, much of this social media business was new. That was then, this is now. First a note to the candidates: You have my deepest respect and admiration for being willing to step up and commit to helping our community, state, school board, water district, transportation or other sort of infrastructure management body. That said…can we talk? For the candidates (and those who love them), I offer a few tips for using social media to get you started: Define your objectives: It’s amazing how often this step is bypassed. Running a campaign isn’t easy. Additional comments powered by BackType.