How to Google-Proof Your Small Business SEM Strategy. For small businesses, recent developments in the search engine marketing (SEM) industry have been quite terrifying.
Small business owners already live on the edge, often with large debt and little margin for error. The failure rate for small business is high, and growing rapidly since the house market collapse. These entrepreneurs are seeking stability just like the rest of corporate America. Unfortunately, lately a search for stability on Google has returned few results. Some high profile Blog networks were de-indexed entirely from the Google database in March, including the now infamous BuildMyRank blog network. Google+ Business Page : The First 5 Things You Should Do with It. Why Your Business Should Be on Google+ InShare1 Guest post by Matt Polsky, social media director for Veterans United Home Loans By now, many of us have already started setting up our Google+ business pages, and have noticed that there’s nothing overly special about these business pages yet, since they currently lack a vanity URL, have no setting for multiple admins and closely resemble a personal page.
However, they will be connected back to Google’s search engine in a way that removes the noise made by competitors. Towards the end of October, I did a simple search using the + operator, which has long been used as a way of identifying words that are required to appear in the desired results.