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For small businesses, recent developments in the search engine marketing (SEM) industry have been quite terrifying. Small business owners already live on the edge, often with large debt and little margin for error.
So you’ve followed the sage advice of savvy social media experts like Neal Schaffer , telling you why you need to have your business on Google+ , and you’ve created a business page for your brand . Now what? Obviously (I hope it’s obvious!)
Guest post by Matt Polsky, social media director for Veterans United Home Loans