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For small businesses, recent developments in the search engine marketing (SEM) industry have been quite terrifying. Small business owners already live on the edge, often with large debt and little margin for error.
How to Google-Proof Your Small Business SEM Strategy
So you’ve followed the sage advice of savvy social media experts like Neal Schaffer , telling you why you need to have your business on Google+ , and you’ve created a business page for your brand . Now what? Obviously (I hope it’s obvious!)

