25 Mobile Research Charts to Guide Your 2012 Marketing. Mobile phones and particularly the increasing adoption of smartphones, continue to change how people receive information, consume content and engage with others.
To take advantage of the opportunities presented by these mobile devices and their expanded functionality and create an effective mobile marketing strategy, marketers must understand how consumers use them and what the implications are for content marketing, promotions, communications and purchase channels. Here are twenty-five charts of the latest research sourced from a variety of organizations to enable you to better understand how the mobile landscape has evolved so you can incorporate these changes into your marketing plans. US Smartphone penetration To put this information in perspective, mobile phones account for 5.2% of the device traffic or about 1/20 of the US connected marketplace, which also includes computers and tablets according to comScore. Traditionally late adopters, the US switched to smartphones in 2011. Tiger Pistol - Social Media Marketing. 15 Excellent Mobile Web Design Tutorials To Make A Mobile Friendly Website.
Mobiles in-a-Box. UI Guidelines for mobile and tablet web app design. Official user interface (UI) and user experience (UX) guidelines from the manufacturers, links to which you can find below, are a source of inspiration for mobile web and app design.
Here, you will find guidelines, samples, tips, and descriptions of common mistakes. Many of the guidelines focus on native application development, but we can apply most parts of them to mobile web design too. Remember to provide the best possible experience on each platform. Do not deliver an iPhone experience to a BlackBerry user. Every platform has its own UI and usability guidelines that every user is expecting on your app. More tips on mobile web design on the Programming the Mobile Web book. Do you know any other UI Guideline? A List Apart: Articles: Pocket-Sized Design: Taking Your Website to the Small Screen. Among the many websites that are out there, few are standards-compliant.
Among those few, only a handful sport style sheets adjusted to the needs of handheld devices. Of those which do offer styling for handhelds, not all will fit the smallest, lowest-resolution screens without presenting the user with the ultimate handheld horror: namely, horizontal scrolling. The Opera browser runs on handheld devices of all screen sizes and resolutions, some of them only 120 pixels wide. We work for the company that produces Opera, so we can offer a degree of insight into the functions of Opera for handhelds. In this article, we’ve prepared a set of general suggestions for creating a handheld-friendly style sheet, along with a few Opera-specific pointers that you may find useful. The Constraints#section1 The main limitation of a handheld device is the small screen, which may also lack a mechanism for horizontal scrolling. Now, what do these limitations imply for the designer?
Scaling it Down#section2 <! Fennec M9 (user experience alpha) for Maemo release notes. This is an early developer release of the mobile version of Firefox, for testing purposes only, intended to: get wider community feedback on our approach to the user experienceengage Mozilla community teams, including localizers, add-on developers, and testersget feedback from Web developers The focus of development so far has been on building a new user interface that reflects Firefox's design principles, and adds touch screen support and other features that are appropriate for mobile phones and other handheld devices.
We plan to do further alpha releases which focus on performance, including projects like TraceMonkey, speculative parsing, and many Fennec and Gecko optimizations. But in the meantime, we feel it is important to make this early release available to continue to grow the community and gather feedback as early as possible in the development process. Quick start Don't have an N810? What's in this version? QR-Code Generator. How To Make Your Site Compatible For Cell Phones. Small Business Forms, Contracts & Agreements. David Karp: Tumblr's Revenue Model Is All About Telling Stories. In a fireside chat with MG Siegler at TechCrunch Disrupt Monday, Tumblr founder David Karp described how his company thinks differently about advertising than Facebook or Google, and how they hope to make it less distracting and more meaningful to users.
In short, it’s all about telling stories. Karp said that for Tumblr, the stuff that appears in the main feed is pretty sacred, as it’s all content that users have chosen to subscribe to. Instead of inserting branded content into the stream in the same way that companies like Twitter are beginning to do, Tumblr has instead reserved the right-side column for content that users may not have seen. But the differences go deeper than that — Karp wants brands and marketers to use Tumblr as a way to tell stories that they can’t otherwise tell on other social networks or with search ads. “We want to make some real estate available not just to big brands, but to carve it out for people that are already a part of the network,” Karp said. A Chat With McCann Erickson Veteran Kevin Allen. Leading Enterprise Java Web Framework. Help Desk Becoming New IT Frontier?