Médias sociaux > Comment exploiter les médias sociaux dans un contexte BtoB. Les médias sociaux sont maintenant bien ancrés dans notre quotidien et font l’objet de toutes les attentions des grandes et petites marques, du moins des marques grand public.
Mais qu’en est-il des marques BtoB ? Il ne me semble pas avoir abordé ce sujet sur ce blog, aussi il est ainsi grand temps de m’y atteler. Chicago Social Media Marketing Consultant. Forrester: If You Think Social Media Marketing is Worthless, You're Doing it Wrong. Has your company spent seemingly countless hours tweeting on Twitter, networking on Facebook and writing the company blog?
Have you found yourself wondering if it's all a waste of time? Maybe that last Facebook fan page contest saw fewer entries than you'd hoped for, or that last Twitter-only coupon had fewer redemptions than you'd expected, but perhaps that's not all that matters.