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Should Solopreneurs Create Their Own Content? - Keynote Content. In a word: yes, and here’s why… Only you can clearly articulate the specific purpose behind what you have to offer to consumers. No one else, besides maybe your family, is counting on making your content matter more than you. Countless businesses and solopreneurs have risen and fallen based on the quality and preservation of their brand content’s message.

This is a big reason why I don’t create content for solopreneurs. I don’t blog for solopreneurs, create social media content for them, no content creation whatsoever. If I create content for a solopreneur, it starts adopting my content voice and not the unique voice that their audience associates with them. Control your content message One of the many benefits of being a solopreneur is that you control your message. Share through your individual personality Through careful coaching and hard work, solopreneurs are able to develop and refine their unique voice for communicating with prospective clients.

Respond within your own timing. Content Marketing For Solopreneurs - 6 Experts Weigh In. Brainstorm and Execute Killer Content Ideas Your Audience Will Love. The Blogging Tactic No One Is Talking About: Optimizing the Past. Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. The results have been nothing short of eye-opening. And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings. That shift is an ongoing internal project we call "historical optimization.

" The goal? Update old blog content and generate more traffic and leads from it in the process. Great for us, right? Hang on -- it's great for you, too. As a result of HubSpot's ongoing historical optimization, we've been able to generate way more value from content we've published in the past. We've more than doubled the number of monthly leads generated by the old posts we've optimized.We've increased the number of monthly organic search views of old posts we've optimized by an average of 106%. Here's some perspective. How to Develop Content for Foolproof Content Marketing. How to Build Your Blog’s Audience with Long Form Evergreen Content. How to Choose the Right Stock Photo for Your Next Project. You’ve likely got a great way to search the web for the best free stock photos. And once you know where to look, how do you decide which photos to choose?

Should you go with abstract or specific? What is the best color profile? What is the best orientation? There are so many great sources for free photos. 1. How will you use the photo? There’re a million different places an image could appear, based on the million or more types of projects that involve stock photography.

Let’s consider online content for a moment. When we look at the different places that a stock photo may appear, there’s often a handful that come to mind most often: A full-width image in the header Examples of this include stories on Medium and popular blogs like Crew or Zapier. A background image as part of a graphic, behind text or icons Examples of this include the images we create for Buffer blog posts and some great designs on blogs like Copyblogger and Agora Pulse. Right-aligned images inside blog posts Slidedeck backgrounds.

21 Places for Finding Social Media Content to Fill Your Schedule. Is your schedule packed full of social media content? Some experts schedule their entire social media calendar months in advance, while others like wing it day-to-day. Either way, there is one thing all the social pros have in common… They are pumping out lots of consistent content. So we need content and lots of it if we want to make a lasting impression on social media. Where do we find it all? A big time-sucker for most social media managers comes from finding relevant, interesting pieces of content to fill up their social media calendar. Not everything you find is solid gold, and wading your way through the noise to find thought-provoking content is tough. That’s why I put together 21 of the top places you can find or create content to share on your social networks. Create your own content Creating your own content will ensure that you always have something new to share with your followers.

From photo to video, here are the places that make crafting new content easy. 1. 2. 3. 4. 5. 6. 7. 8. 43 Tips for Creating Viral Content Campaigns [Research] - Jeffbullas's Blog. In the past, most of us have made an educated guess at “How To Create Viral Content” and the “Best Practices for Getting Press.” But, what’s better than an educated guess? Factual research, right from the horse’s mouth. Over the past two months, I surveyed over 500+ leading digital publishers to find out what they want, and don’t want, from content creators and outreachers. Coinciding with this research, I expanded my Harvard Business Review study to discover how age and gender may impact viral emotions. Today, I’ve combined my findings into 43 actionable tips for creating viral content and placing it with high-authority publishers.

How to create content that wins on the web These first 18 tips for creating viral content campaigns are about commencing with the right type of content. 1. 30% of publishers want a finished asset without prior contact Most people are pitching writers finished campaign assets (infographics, videos, etc) without any prior communication. 9. 10. 11. 12. 13. 14. 15.

Brainstorm and Execute Killer Content Ideas Your Audience Will Love - Moz. The Blogging Tactic No One Is Talking About: Optimizing the Past. 10 Proven Ways to Make Content Go Viral [INFOGRAPHIC] | Social Media Today. Simple Steps for Conducting Creative Content Research - Moz. Most frequently, the content we create at Distilled is designed to attract press coverage, social shares, and exposure (and links) on sites our clients' target audience reads. That's a tall order. Over the years we've had our hits and misses, and through this we've recognised the value of learning about what makes a piece of content successful. Coming up with a great idea is difficult, and it can be tough to figure out where to begin. Today, rather than leaping headlong into brainstorming sessions, we start with creative content research. What is creative content research?

Creative content research enables you to answer the questions: "What are websites publishing, and what are people sharing? " From this, you'll then have a clearer view on what might be successful for your client. A few years ago this required quite an amount of work to figure out. Whoa there... I think that the value in this sort of activity lies in a couple of directions: Where to start Who are they looking to target? What If Facebook Actually Paid People For Content? | TechCrunch. I know this sounds crazy, but what if authors and artists didn’t just pump their work into Facebook for free? Yeah, it built the pipes, but that doesn’t mean the water’s not worth money. The content keeps people coming back to Facebook’s News Feed, which is filled with expertly targeted ads.

Right now, all creators get in return is referral traffic. For some content businesses that run on ads like news websites, that trade might be acceptable. If you’re a filmmaker or photographer, Facebook can easily vacuum up your content, distributing it within its walled garden without sharing the revenue. Several services have cropped up to help creators get paid directly by their fans. Investors are starting to believe in this alternative to record labels and other intermediaries between artists and patrons, pouring $17 million into Patreon. Until this week, there was another player in this patronage payments market: Tugboat Yards. At Facebook, similar tools could reach an enormous client-base.