The SEM Toolbox: 79 Tools and Tips Every Search Marketer Must Ha. Welcome to SEO Contrarian.
To stay ahead of the SEO curve, subscribe to the RSS feed. Thanks! - Ari If there’s one thing I’ve found in life, it’s that having the right tools for the job make life a lot easier. Try crimping a blasting cap with a monkey wrench – it just won’t work, and you’ll get hurt in the process (probably minor fragments to your forearms and possibly your chest and eyes if you’re not wearing protective equipment – not pleasant at all).
Backup Tools Seriously – this is first because too many of us don’t do this. SugarSync - I personally use Sugar Sync because I like the fire and forget method of syncing online as well as with my laptop – double backup from one app.Backblaze – Haven”t used them but they definitely have clue. Ok, that’s out of the way, let’s get to the fun stuff. Backlink Discovery Tools Yahoo Site Explorer - The Grand Daddy of them All. Link Management Tools Competitive Research Tools Keyword Tools Dropped Domains Domain Aftermarkets Misc Domain Tools Analytics. Media: A world of hits. Paid vs. Organic Search: Understanding the Dynamics.
“Why are we buying our brand keyword when we already rank #1 in the organic results?” “Why are we paying for traffic if we’re already getting it for free?” It turns out that the question isn’t whether or not you should be buying your brand keywords. The question is how much should you be willing to pay for that ad, and what should it say. For search marketers like me (and probably you), the question of how to balance the paid/organic dynamic has been around for years. So why is there such an amazing dearth of good information on this topic? How Important is the “Tail”? An Emperical Study. Posted by George Michie | January 4, 2010 | 41 comments Sometimes conference presentations are simply befuddling.
At a recent show one of my colleagues heard a speaker claim that the “tail” was not important and that by focusing attention exclusively on the head, you can build a better program. This, of course, is nonsense. Certainly the high traffic KW demand the most attention, but cutting off the tail for want of proper management tools is somewhere between foolhardy and criminal negligence. How important is the tail? There are at least two different ways to define the head/tail demarcation. A fixed number of KW. Because we’re making the point that the tail is important — albeit to varying degrees — we decided to use whichever definition above gave the advertiser the smallest tail.
We studied 90 days worth of data from Q4 for ~20 Google accounts. We submit to our readers that all these programs have been “well-managed.” The importance of the tail varies tremendously.