The 5 habits of highly effective field researchers. Visiting your customers at their place of work — sometimes called ethnography, shadowing, contextual inquiry or simply a site visit — is the best way to understand the way people do their job.
This understanding is central to doing great design as it helps you really understand the needs, motivations and goals of your users. But if you’re not careful, it’s easy to waste the opportunity and end up overwhelmed by what you’ve observed. Notes from The ROI of UX: Proving the Value of User Experience Design. UX Myths. Storytelling.