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The 5 habits of highly effective field researchers
Visiting your customers at their place of work — sometimes called ethnography , shadowing , contextual inquiry or simply a site visit — is the best way to understand the way people do their job. This understanding is central to doing great design as it helps you really understand the needs, motivations and goals of your users. But if you’re not careful, it’s easy to waste the opportunity and end up overwhelmed by what you’ve observed.
If you're new here, you may want to subscribe to my RSS feed . Thanks for visiting! Last week, I had the privilege of presenting to the Austin Usability Professionals Association (UPA) about what we as user experience practitioners can do to prove our value and increase our client’s appreciation of our unique expertise.
Notes from The ROI of UX: Proving the Value of User Experience Design | Erin Lynn Young's UX Design Blog
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