How The Nielsen Company Uses Idea Management Software to Drive Innovation. We've heard a lot about how idea management works in theory - but how does it work in practice? Ann Marie Dumais, Senior Vice President of New Product Introductions at The Nielsen Company, was kind enough to walk us through Nielsen's use of BrightIdea for enterprise idea management. Here are the lessons we came away with. When Selecting Your Platform, Know What You're Looking For Dumais said Nielsen decided to adopt idea management software because it wanted to put process around thoughts.
That may seem a bit corporate. OK, that sounds ridiculously corporate. But considering the company had found that it had no shortage of ideas coming from staff and no good means to do anything with them, it makes sense. Dumais said they needed something flexible - something that would enable them to make changes on the fly by themselves, without calling IT or an external vendor. After vetting several possibilities, Dumais and her team settled on BrightIdea because of its flexibility and usability.
How Can Web Tech Help Enterprises with Innovation Management? In his book The Innovator's Dilemma, Professor Clayton Christensen of Harvard Business School describes the theory of how large outstanding firms can fail "by doing everything right. " The innovator's dilemma, according to Christensen, affects companies whose success and capabilities can actually become obstacles in the face of changing markets and technologies. There is no more important an issue on the agenda of top management than driving innovation.
In this post, we'll review the evolution of "innovation management" and how social media has a significant role to play. This is one area where social media can "move the needle" for large enterprises and help them change the very nature of the firm. Managing Innovation Innovation is not just luck. Measure innovation. Innovation 3.0 Social media might enable a third wave of innovation management: 1.0 = Internal R&D departments. 2.0 = Acquisition-led. 3.0 = Leveraging social media. Crowdsourcing Successes and Failures Cash prizes. GI2MO Project Homepage. Idea Ontology. Idea Management Solution for SharePoint. Social Collaboration, Innovation Management. How to successfully implement collaborative idea management. Are you effectively using the creative potential of your employees, customers and partners to address your innovation challenges?
Collaborative idea management is a method to learn from the “wisdom of the crowd” in order to drive innovation. This in-depth article gives you an introduction including best practice from how Ericsson, the global telecom company worked with introducing and designing a successful collaborative idea management system. Many organizations are facing an urgent need to exploit new ideas and opportunities to meet increasing competitive pressure and changing customer demands. The recent economic recession has further accelerated the urgency of innovation across industries and globally. But from where do you get those much needed breakthrough ideas to drive growth, productivity and value creation? What is idea management? Idea management is a structured process for the collection, handling, selection and distribution of ideas.
Addressing challenges Designing a system. All Our Ideas - A Suggestion Box for the Digital Age. 3 Trends in Idea Management. Idea management software seeks two "holy grails" of enterprise collaboration technology: 1) innovation and 2) the breaking down of silos. Enterprise idea management has been around for over 10 years, but according to Mark Turrell, co-founder of pioneering idea management company Imaginatik and current CEO of Orcasci, there's been an "explosion of interest" in the field in the past 18 months.
Here are a few of the trends in the area that we've noticed. SharePoint Integration Stand alone enterprise idea managment platforms are increasingly integrating with Microsoft Sharepoint. Imaginatik recently added Sharepoint integration to its flagship Idea Central product. Spigit (our coverage) and Kindling, newer players with big name customers, have both announced SharePoint integration in the past 12 months as well.
Kindling actually took it a step further with Outlook integration. Vendors Baking In Idea management Customer Facing Tools Being Turned Inwards Are You Using Idea Managment Software?