Social Media Business Council. Real Time Search - Social Mention. Quelques meilleures pratiques de marketing sur les réseaux sociaux. Iberia's Web 2.0 Digital Communication. Pepsi renonce au Super Bowl … et investit 20 millions dans les r. Old Spice Man Answers Tweets On YouTube—Ropes In Kevin Rose, Alyssa Milano, And Justine Bateman. How to: Build a Social Media Cheat Sheet for Any Topic. Let's say you're a butcher, a baker or a candlestick maker. You want to get up to speed on the social media activity in your market, as fast as you can. Or perhaps you want to sell things to candlestick makers online, or you're a journalist writing a story about blogging butchers, or maybe you've got some kind of weird baking fetish or academic interest.
Is there any way to ramp up your knowledge of these fields, fast, other than the "Google and wander" method? We think there is. Below you'll find step-by-step instructions, with screen shots, for the process we use when we want to get smart about a new field in a hurry. Editor's note: This story is part of a series we call Redux, where we'll re-publish some of our best posts of 2009. As we look back at the year - and ahead to what next year holds - we think these are the stories that deserve a second glance. Works With Just About Anything Find The Most Popular Blogs in Your Field Add The Feeds to a Reader Pull Out Your New Tab's Feeds. Definition of Social CRM – Explained! In one of my earlier posts, I defined Social CRM as follows: Social CRM is the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty.
Loyalty is defined as attitude towards a brand that inclines a customer to repurchase it and/or recommend it to others. Social CRM and Social Media are more about building trust and managing loyalty with customers than about managing relationships or transactions, which are focus areas of “traditional” CRM. I received a lot of great feedback on this definition and want to elaborate further on it to answer some of the questions raised by readers of this blog. Let’s break-down the definition to its individual components: 1) Social CRM is the business strategy: It is not technology, tools or platform. 2) Engaging Customers through Social Media: Engagement through Social Media is the most important aspect of my definition. Thus, Social CRM will augment “traditional” CRM, but will not replace it. How the Old Spice Videos Are Being Made. How do you take the social web by storm in a day, winning over even the coldest of hearts and gaining international acclaim - with commercials?
A team of creatives, tech geeks, marketers and writers gathered in an undisclosed location in Portland, Oregon yesterday and produced 87 short comedic YouTube videos about Old Spice. In real time. They leveraged Twitter, Facebook, Reddit and blogs. They dared to touch the wild beasts of 4chan and they lived to tell the tale. Setting the Stage Old Spice, marketing agency Wieden + Kennedy and actor Isaiah Mustafa are collaborating on the project. It is well done and it appeals to peoples' egos - but there is something more, too. Iain Tait, Global Interactive Creative Director at Wieden, is leading the effort. How They Are Doing It Tait says that the primary differentiator between this campaign and others is how closely technical and social media specialists are working with the creative team. How loved has the new campaign proven to be?
Freedom.