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The Rise of AI and Smart Campaigns in PPC Advertising. Artificial Intelligence and Smart Campaigns are an integral part of PPC for several years. However, 2019 has witnessed a steady rise in the trend of machine learning, which is a step ahead of traditional campaigns using manual bidding. Social Media Today reports that advertisers spent over $10.1 billion on Google Adwords in 2017. AI plays an invaluable role in different types of digital marketing. Blog - Adwords PPC expert. Blog - Adwords PPC expert.