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In a recent stunning article , SEOMoz highlighted that Google’s search results are now being adjusted on a per-person basis depending on the searcher’s social connections. If you follow me on Twitter and then search for email marketing , Blue Sky Factory will rank higher than it would if you didn’t follow me on Twitter, because I share stuff from BSF on Twitter, and Google’s algorithm assumes that because we’re connected, my voice as a social connection should be more influential to your search than some SEO’s optimizations . Let that sink in for a moment.
Social media now directly influences search rankings | Christopher S. Penn : Awaken Your Superhero
Twitter
Google
Mgmt. & Strat.
Mobile
Guerilla
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