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Comment un artiste gagne-t-il de l’argent à l’ère d’internet, de YouTube et du téléchargement légal ou illégal ? Réponse avec le cas PSY et son fameux Gangnam Style, qui a déjà amassé un joli pactole. C’est un peu la question que tout le monde se pose : à l’ère du Web et du téléchargement débridé, est-ce qu’un méga-tube mondial rapporte encore un peu d’argent ?
Gangnam Style a rapporté 8 millions de dollars seulement sur YouTube
Google Pledges $200 Million to Market Premium YouTube Channels
Google, which has already pledged $100 million to create a slew of premium video channels on YouTube , announced on Wednesday it will sink another $200 million into marketing them across its various ad networks. The company will use YouTube, the Google Display Network, and other formats to promote the channels, according to a YouTube rep. Google also threw a big bash in New York Wednesday night featuring Jay-Z, Julie Stiles, Jennifer Beals, Virginia Madsen and Flo Rida to make some noise about the channels during the TV network upfronts, the annual event in which network execs and media buyers converge in the Big Apple to sell ad commitments based on the upcoming fall season. In addition to the new marketing heft, YouTube is planning a programmable channel guide to make finding such premium content easier. YouTube announced the premium channel program — which includes channels from Ashton Kutcher, Amy Poehler, Shaquile O'Neal and The Wall Street Journal , among others — last October.YouTube will soon add a helpful storyboard feature that will help you more easily navigate videos. The feature, as first spotted by Digital Inspiration , lets you hover your mouse over any point in the video timeline to see a single thumbnail, making it easier to find your favorite part of that talking dog video or that catchy Internet love song . Netflix and Hulu’s video players already feature thumbnail previews, so YouTube is playing catch up to its video service peers.
YouTube player adds Netflix-like storyboard feature for easier navigation
200 milliards de vidéos regardées sur le Web en octobre, YouTube règne en maître absolu
You Tube analytics
YouTube has just acquired RightsFlow, a startup that manages music licensing and payment services. Launched in 2007, RightsFlow helps online music services, record companies, distributors and artists license music and lyrics while also managing royalty payments for the rights-holders. The company’s proprietary licensing technology and 30-plus million song database allows RightsFlow to license content, render accounting, and pay royalties on behalf of clients. As CEO Patrick Sullivan writes in his announcement: We’re pleased to now be taking a momentous step with the team at YouTube, that shares in our vision of solving the really challenging problem of copyright management. Combined with the worldwide platform and reach of YouTube, we’ll now be able to drive awareness, adoption, and licensing success to a much larger audience — ultimately benefiting users, artists, labels, songwriters, publishers, and the entire global music ecosystem.

