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YouTube Launches New and Improved YouTube Analytics. It looks like the marketer's cry for more data has reached YouTube's ears, and not too long after Facebook beefed up its analytics with new features for Facebook Insights.

YouTube Launches New and Improved YouTube Analytics

While YouTube had previously offered an Insights tool that let you view data for videos on your channel, the Google-owned online video giant announced on its blog this morning that, over the course of today, it will be replacing your YouTube Insights with YouTube Analytics. Here are the four latest features YouTube Analytics will tack on to the almost-defunked Insights. Google Launches YouTube Analytics. YouTube users have been able to discover key stats on who’s watching their videos for a while now, using Insight.

Google Launches YouTube Analytics

But now it’s replacing Insight with YouTube Analytics, which will be released to everyone over the course of today. The new features will include a new overview section which provides the key information quickly, while also enabling easy access to more detailed information. Ted Hamilton, Product Manager, also announced the following enhancements in a blog post today: