KLM display real-time response schedule to social media queries. Why imagery is dominating social media in travel in 2012. NB: This is a guest article by by Anthony Rawlins, CEO of Digital Visitor, a social media and marketing agency for travel and tourism organisations globally. This year in social media, imagery – photos and videos – have become one of the most important ways in which brands, in any industry, can communicate with their audiences. In this article, we’ll show you how some of the most popular social channels have recently made important changes to reflect this, and we’ll give you some ideas on how you can capitalise on this to optimise your online exposure. Twitter Late last year, Twitter made changes to its brand pages to include better customisation options such as larger header images, better display of logo and tagline, and the option to keep a particular tweet at the top of your time line. This top tweet also auto-expands to reveal an embedded photo or video from Flickr, YouTube or other sources, without requiring the user to take action.
Facebook Pinterest Google Plus Applying a strategy.
Facebook-travel. Travel companies see potential in scrapbooking site Pinterest. Yet another social media tool has emerged, one that the travel industry in particular is being advised to take note of. Pinterest, the much-buzzed-about scrapbooking website, might be the social media tool best suited to agents and suppliers alike, because it is all about images. Members "pin" photos and other visual representations of things they like (or dislike) and set them up on various themed boards for their followers to see and share. Unlike Facebook and Twitter, Pinterest is not about telling. It's about showing, which plays to travel sales. "Travel is very visual," said Patrick Evans, social media manager for STA Travel. "People love taking photos and videos, and that is what Pinterest is all about.
It is having a conversation with pictures. Andrew Hickey, social media manager for G Adventures, said Pinterest enabled the company to expand on the popularity of the images it puts on Facebook. "Travel and beautiful images go hand in hand," he said. Best Pinterest practices. Social Media | Wyndham Worldwide.
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Terms & Conditions · Privacy Policy · Site Map Wyndham Worldwide and affiliated brands and logos are service marks and/or registered trademarks of Wyndham Worldwide or its subsidiaries in the United States and other countries. Where are travel brands concentrating their efforts in social media? [INFOGRAPHIC] Simpliflying spent some time analysing the data from a recent EyeforTravel report understand how travel companies are approaching social media in 2012. Here are some interesting findings from the study, Social Media and Mobile Strategies for the Travel Industry 2011: Location-based services such as Foursquare will be huge this year.
Almost half of all the airlines surveyed wish to increase their presence in location-based social networks in 2012 (they’re going to get you while you travel!) Over 70% of travel marketers are using social media to “build their brands” – a typically “fluffy” or qualitative goal which often can’t be measured in concrete termsMore marketers (56% vs 45%) are confident of having unlocked useful data to measure ROI on their mobile strategies vs general social media strategies.Almost 60% of marketers are either sure of the conversions to booking rate via Facebook or have a fair idea, which is rather impressive. And here is the obligatory infographic: Airline Fined $50,000 For Falsely Advertising $9 Flights On Twitter. Virgin Atlantic Launches Flight Status Bot on Twitter.