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Travel expense management. Google-travel. Does a good digital strategy ensure profits for hoteliers? That’s what the latest Digital IQ Index report from L2 Think Tank says when it reviewed the “digital competence” of 52 of the world’s leading hotel brands.

Does a good digital strategy ensure profits for hoteliers?

Hot off of attending EyeforTravel‘s Social Media and Mobile conference in San Francisco, i was very interested to read the results of the study. I happen to like the Digital IQ series from L2. I think it has a good methodology, though I disagree with some of the conclusions that they reach on the extent/impact they confer on successful brands (more on that later).

Trip planning

Travel shopping & booking. Travel guides. Traffic estimation in travel. Social Media-travel. Helping airlines & airports engage travelers, profitably.