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Hmmm Is A Split-Personality Social Network For Sharing Different Yous To Different Facebook Friends. You’re crazy with your friends, serious with your co-workers, and sweet with your parents.

Hmmm Is A Split-Personality Social Network For Sharing Different Yous To Different Facebook Friends

Now you can share those distinct personalities with their matching audiences thanks to Hmmm, a mobile app launching today that aims to let you be yourself online, whoever that is. Facebook friend lists and Google Circles have proven too clumsy for selective sharing. They’ve led to the rise of Path, which eliminates the decision making by creating a social micronetwork of your closest friends, but all your favorite people aren’t there, and not every post is appropriate for everyone you love.

Pew Study: 18% Of U.S. Smartphone Owners Use Check-In Apps. According to a new study by the Pew Internet & American Life Project, the popularity of check-in apps continues to grow, though it still isn’t quite mainstream yet.

Pew Study: 18% Of U.S. Smartphone Owners Use Check-In Apps

Pew’s latest survey found that in February 2012, 18% of U.S. smartphone owners over 18 used geosocial check-in apps like Foursquare. That’s up from 12% in May 2011. Even among adults who said they own a feature phone, 11% said they use check-in apps. This means that 10% of U.S. adults (including those who don’t own a cell phone), have now used check-in services at some point in the past.

[Application] Staround facilite le partage d’opinions entre amis. Ex-Googlers Launch iPhone App for Tapping Into Friends' Reviews. The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark.

Ex-Googlers Launch iPhone App for Tapping Into Friends' Reviews

If you would like to have your startup considered for inclusion, please see the details here. Name: Stamped Quick Pitch: An iPhone app that lets you find and share recommendations with people you trust. Genius Idea: Although review sites can be handy while trying to secure a last-minute hotel reservation or — deep breath — finding a hair salon in a new neighborhood, nothing evokes more confidence than taking the recommendation of a friend whose tastes you know and trust.

Foursquare Outgrows Mobile, Wants To Be Your City Guide. How many times have you checked in to Foursquare via the web?

Foursquare Outgrows Mobile, Wants To Be Your City Guide

If you’re like me and I’m willing to bet most people, the answer to that question is “None.” Foursquare, who is likely well aware of this, has just pushed the latest in the series of #New4sq updates, in an effort to improve (and not solely to garner data from) the lives of its web users. One million daily unique visitors is a terrible thing to waste.

Foursquare

[LeWeb'11] Staround simplifie le partage d'opinion. Le tourisme numérique est SoLoMo (Social-Local-Mobile)