TrendyBuzz - Institut pureplayer de la gestion de l'E-Réputation. Social media monitoring | social CRM | online reputation management. Social Media Monitoring Wiki - A Wiki of Social Media Monitoring Solutions. Top 20 social media monitoring vendors for business. A screen grab from Sysomos. A comparison of the major monitoring & engagement services: Radian6, Lithium, Attensity360 & 17 more Target audience: Brands, corporations, mid-size to large businesses.
See Socialbrite’s series on social media monitoring: • Guide to monitoring social media conversations • 20 free, awesome social media monitoring tools • 10 paid social media monitoring services for nonprofits By J.D. Lasica and Kim Bale Socialmedia.biz The online landscape is saturated with more than 200 tools and platforms claiming to be able to help you track and assess mentions of your business or brand in social media channels.
Born as a way to respond to crises and manage brand reputation, social media monitoring, or brand monitoring — which ties into social media measurement and analysis — is finally maturing into a business process that helps the bottom line. Social media monitoring vendors come in all shapes and flavors. Monitoring should plug into your business processes 2Boulder, Colo. Social Media Monitoring Platforms: a little market overview - Fachartikel - Aktuell - Goldbach Interactive. Brand monitoring identifies relevant platforms, subjects and influential factors for a social media strategy and can be used to evaluate measures or as a supplement for market research. It can also be linked to existing CRM processes and systems (social CRM) and it can be used for brand protection as well as crisis monitoring.
Which tool is suitable for which requirements? We have tested the most important platforms on the basis of specific customer projects. The systems use complex key-word combinations to search through forums, blogs and micro-blogs such as Twitter, open social networks, content communities such as YouTube or flickr, online media as well as Wikipedia. Simple tools such as Google Alerts cannot provide support here (more is said about this in the article “Social Media Monitoring: How it’s Done“ in German). Rear lights: After carrying out a brief test we were not convinced. Sysomos Map is a powerful research tool for agencies which provides the advantages of Radian6. Social Media Monitoring Tools.