Social media Marketing
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Enterprise software giant Salesforce has agreed to acquire Buddy Media — which helps brands with their Facebook Pages — for more than $800 million, according to one report. The Buddy Media clientele currently includes such well-known brands as HP, Mattel, L’Oreal, Carnival, and Virgin Mobile and promises on its site to “turn fans and followers into real connections.”
Salesforce Ready to Buy Buddy Media For $800 Million [REPORT]
Les 3 mythes autour de l’engagement consommateur par Grégory Pouy | Les Experts
En l’état, il s’agit d’un article et en réalité d’une série d’articles parus sur le blog de la Harvard Business Review que j’ai trouvé vraiment intéressants tant on parle à tort et à travers de l’engagement consommateur, nouveau graal à atteindre absolument. L’article s’appui sur une étude réalisée auprès de 7 000 personnes et révèlent que les entreprises se trompent parfois sur la meilleure manière d’engager les consommateurs. Il est primordial de ne pas oublier que dans le monde des consommateurs, la relation est réservée aux amis, à la famille ou encore aux collègues.
HOWTO: Get More Twitter Retweets, Facebook Likes, Blog Comments And Email Clicks [STUDY] - AllTwitter
In social media, timing can be everything. A common mistake that many marketers make is trying to force their audience to fit their schedule – typically, 9am to 5pm Monday through Friday, local time – rather than trying to schedule their posts at the right time for their audience.
GetResponse last week released an infographic which encapsulates in images the participation of social sharing options and entices an opinion at least, on email marketing campaign effectiveness under the influence of social networking.
Study: Social Sharing Icons Motivate CTR - Technorati Technology
People who use pseudonyms - as opposed to remaining anonymous or using their real identity - are more likely to leave high-quality comments on blogs and other Web sites, according to data released by Disqus.
People Using Pseudonyms Leave Better Blog Comments [STUDY]
En moyenne dans le monde, l’utilisation des réseaux sociaux par les entreprises est de 43%. En Europe, 35% seulement des entreprises y sont présentes et uniquement 22% en France !
[Réseaux sociaux] Les entreprises européennes très en retard sur celles des pays émergents | FrenchWeb.fr
Cloud and Go! Cloud computing, Média et Réseaux Sociaux, Web 2.0 pour les Entreprises: Des Média sociaux au Social CRM - En 4 graphiques et 6 recommandations
" Des média sociaux au Social CRM ", c'est le titre du rapport élaboré par l'IBM Institute for Business Value qui vient d'être rendu public.
Quand une marque de boisson se relance avec Instagram et Twitter
Facebook est indéniablement le réseau social le plus propice pour consolider l’image d’une marque, mais aussi fidéliser le consommateur.
Bridging the Gap: Sharing Offline Experiences Online, and Sharing Online Community Offline | ReviewPro
Sourcing content might be the biggest challenge in publishing, and one of the best ways to overcome this challenge is through bridging the offline-online gap. Getting people to share their travel experiences online.
What a post, great summary of 2011! Thanks!
The Top 10 Marketing Infographics of 2011
7 Reasons You're Not Generating Leads From Social Media
This is a guest post written by Pam Sahota . Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox.5 Ways to Turn Social Customers Into Brand Ambassadors
Duke Chung co-founded Parature in 2000, with a vision to provide superior customer support software accessible via the Internet. Today, Parature’s Software-as-a-Service (SaaS) product suite supports millions of end users worldwide. With the advent of social media channels, customer service has forever changed.The Social CMO Series is supported by the Discover Digital Group, a unique consultancy that focuses on identifying new e-revenue opportunities for both Fortune 1000 and startup clients alike. Follow DDG on Facebook to get a taste of the insights that are offered.