Watch Out Zynga, Japanese Gaming Company GREE Is Aggressively Hiring In Silicon Valley. It’s no secret that Japanese mobile social gaming company GREE is aggressively pursuing the U.S. markets, especially with the $104 million acquisition of mobile gaming platform OpenFeint earlier this year. Now with sights set on establishing a large engineering and development presence in Silicon Valley, the company has added a new billboard on I-80 northbound to advertise for job openings in the company’s California office. This is the third billboard GREE has put up to attract talent (the others are positioned on highway 101). Of course the Japanese company faces stiff competition from talent from Zynga, EA, CrowdStar, and the many other gaming companies in the U.S. But GREE is hoping that game developers and designers will flock to the company (perhaps some of those that are discontent at other gaming companies in the area) to work on its soon to be released mobile social gaming network for the global market.
[Exclu LeWeb'11] Kobojo lance un nouveau social game. Japan’s GREE To Challenge Facebook And Zynga As Global Social Gaming Platform In 2012. Japanese mobile social gaming giant and Openfeint owner GREE has outlined today its previously announced plan to launch a mobile social gaming network for the global market next year. Details are (relatively) scarce at this point, but the publicly traded company (current market cap: US$7.5 billion) seems to be serious in positioning itself against Facebook Mobile as a gaming platform for smartphones.
In the press release, the word “Openfeint” not even appears once. Instead, GREE aims at launching a unified gaming platform that knows no borders: new users and the existing 155 million players on GREE in Japan and Openfeint worldwide will be able to use a single-sign on to register and play together. There will also be a payment system for virtual goods that works internationally and a “a series of robust out-of-network cross promotional opportunities” plus analytics tools for game developers on iOS and Android.
Www.clipperton.net/SocialGaming/Social_Gaming_Research_Report_by_Clipperton_June302011.pdf. [Infographie] Les chiffres clefs du social gaming. 5 façons d’utiliser le social gaming pour les marques. Zynga, créateur de FarmVille et CityVille, les plus grands succès du social gaming sur Facebook, vient de lancer CastleVille, un nouveau jeu qui a battu des records en rassemblant 5 millions de joueurs en une semaine.
Une nouvelle preuve s’il en fallait de la puissance des jeux sociaux. Les marques sont de plus en plus nombreuses à utiliser cette puissance. Des simples achats d’espace “in game” au développement de leurs propres applications, elles exploitent ce nouveau média plus ou moins timidement. Voici 5 façons dont les marques utilisent le social gaming aujourd’hui : La publicité In-Game : Si CityVille est une ville comme les autres, elle doit offrir aux annonceurs des espaces publicitaires. Ça fait longtemps que ce genre de placement produit existe dans les autres jeux vidéos, et s’il est fait dans le bon jeu, il peut même être un plus pour le développeur et le joueur : une simulation de sport serait-elle vraiment réaliste sans ses sponsors ?
Zynga/Facebook games.