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The Science of SEO. SEO : mise à jour de Google pour favoriser les contenus récents, 35% des recherches affectées ! SEO Beats PPC & Social Media For Generating Leads, New Industry Report Says. SEO is the number one source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing in a recent survey of online marketers.

SEO Beats PPC & Social Media For Generating Leads, New Industry Report Says

But more of those surveyed say they plan to increase their social media marketing budgets in 2012, ahead of SEO and PPC. The numbers come from the 2011 State of Digital Marketing Report, which was compiled by Webmarketing123, a California-based online marketing agency. Infographic: Digital Marketer Views On SEO, PPC & Social Media. What has the biggest impact on lead generation?

Infographic: Digital Marketer Views On SEO, PPC & Social Media

A new survey finds SEO beats PPC and social media. But PPC still gets more budget for those targeting consumers over SEO, and lest anyone believe social media is a waste of time, more than half have closed leads from social media channels.