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The Science of SEO. SEO : mise à jour de Google pour favoriser les contenus récents, 35% des recherches affectées ! Jeudi 3 novembre Web - 3 novembre 2011 :: 18:58 :: Par Jean-Baptiste Voila une annonce qui va probablement faire l’effet d’une bombe dans le (pas si) petit monde du SEO : Google met à jour son algorithme pour mettre en valeur les contenu récent et « frais », ce changement va impactera 35% des résultats de recherches, un chiffre énorme plus gros encore que la mise à jour Panda qui en impactait seulement 12%… webmasters, tremblez !

SEO : mise à jour de Google pour favoriser les contenus récents, 35% des recherches affectées !

Voilà une annonce qui va probablement faire l’effet d’une bombe dans le (pas si) petit monde du SEO : Google met à jour son algorithme pour mettre en valeur les contenus récents et « frais », ce changement affectera 35% des résultats de recherche, un chiffre énorme plus gros encore que la mise à jour Panda qui en affectait seulement 12%… webmasters, tremblez !

Caffeine était l’infrastructure, voilà l’algorithme. SEO Beats PPC & Social Media For Generating Leads, New Industry Report Says. SEO is the number one source of leads for both B2C and B2B marketers, beating out both PPC and social media marketing in a recent survey of online marketers.

SEO Beats PPC & Social Media For Generating Leads, New Industry Report Says

But more of those surveyed say they plan to increase their social media marketing budgets in 2012, ahead of SEO and PPC. The numbers come from the 2011 State of Digital Marketing Report, which was compiled by Webmarketing123, a California-based online marketing agency. The company surveyed more than 500 U.S. online marketers in August and September; about two-thirds of all respondents identified themselves as B2B marketers. Whether B2B or B2C, both groups of marketers agree that SEO has the biggest impact on lead generation. 57 percent of B2B marketers credit SEO as their primary source of generating leads, while 41 percent of B2C marketers said the same thing.

Both types of marketers say that website traffic is the primary way they measure the success of online marketing efforts. Infographic: Digital Marketer Views On SEO, PPC & Social Media. What has the biggest impact on lead generation?

Infographic: Digital Marketer Views On SEO, PPC & Social Media

A new survey finds SEO beats PPC and social media. But PPC still gets more budget for those targeting consumers over SEO, and lest anyone believe social media is a waste of time, more than half have closed leads from social media channels. These stats, along with many more — such as which social media platforms see the most use by marketers (hint: Facebook) — were compiled into the infographic below by the people at Webmarketing123, which backed the survey: Want the infographic for yourself?

It was sent to us as part of press materials today about the survey, which we covered in this story: SEO Beats PPC & Social Media For Generating Leads, New Industry Report Says. Feeling you need to get started in SEO, PPC and social media? Also see further articles from us, below. Related Topics: Channel: Strategy | Infographics | SEM Industry: Stats | Stats: Spend Projections.