Addvocate Uses Kickstarter Model To Launch “Paid Beta” For Service That Coordinates Social Media Inside The Company Walls. Addvocate is launching today with a “paid beta,” that will allow customers to set their own price for the service that aspires to take on the still primitive methods for coordinating social media inside a company’s walls. The model is similar to Kickstarter, which allows people to set the amount they wish to invest in a project. When a customer chooses to try the service, they pay for their first license to get started. Afterward the customer can add up to 100 coworkers at no cost for 30 days. Like Kickstarter, the customer chooses what price they want to pay. For example, an Addvocate customer may pay $1 for a subscription and order 100 licenses within the first 30 days. Addvocate is the kind of service that puts infrastructure behind a social media strategy. Nelson, who previously directed social media at Salesforce.com before starting Addvocate, said in an email that after employees opt-in, they select content they want to share on their personal social networks.
[Officiel] Salesforce s’offre Buddy Media pour 554 millions d’euros. Après plusieurs jours de rumeurs, Salesforce a annoncé officiellement, ce lundi, l’acquisition de Buddy Media, spécialiste des réseaux sociaux, pour 689M $ (554M €). Le montant de la transaction se situe donc en dessous des sommes évoquées précédemment dans la presse américaine, qui mentionnait, elle, un montant de 800M $ (643M €).
L’opération s’est effectuée en numéraire et en actions et a poussé le groupe a revoir à la baisse ses prévisions annuelles. Fondé il y a 5 ans, Buddy Media permet notamment aux marques de forger et gérer leur présence sur les réseaux sociaux tels que Facebook, mais également Twitter, LinkedIn et Google+. La société propose, en outre, une solution de multi-diffusion sur les plateformes sociales, notamment utilisée par la conférence Le Web.
Buddy Media viendra ainsi renforcer l’offre de marketing social proposée par Salesforce et s’ajoutera donc à la technologie de Radian6, société rachetée par le groupe l’année dernière pour 326M $. Hootsuite Is Raising $50M At A $500M Valuation. It was just over a month ago that social media management platform HootSuite picked up $20 million in a secondary investment round that valued the company at $200 million. Now we have heard from multiple sources that the company is looking to better than double that: HootSuite is in the process of raising a $50 million round at a $500 million valuation. And what’s making this even more interesting are the investors that are being mentioned in connection with the round: HootSuite is looking to have discussions with Twitter, Facebook, LinkedIn and Google – a sign of how the surge in social media investments is also giving a lift to companies that are figuring out ways to harness that for third parties.
Facebook, Google, LinkedIn and Twitter were described by one source as all having a “great relationship” with HootSuite already, and that the company was looking to build a deal that would give them all “upside in Hootsuite’s success.” Pinterest for Brands: 5 Hot Tips. Join these brands' efforts of staying ahead of the social media curve by joining-and having fun with- Pinterest. January 09, 2012 We've all been hearing a lot about Pinterest lately, so you're probably wondering whether you should take the plunge and create a profile for your company.
We say you go for it, especially if women are your target consumers–70 percent of pinners are female. Pinterest has a highly engaged audience–a reported 3.3 million users logging more than 421 million page views–so there's plenty of opportunity for brands to flesh out pinboards and catch pinners' eyes. First, let's go through a quick explanation of how it works.
Pinterest is a visual social discovery network. You create online pinboards (like a bulletin board) for various categories (i.e. Sounds fun, right? 1. Pinterest designer and co-founder Evan Sharp sums it up well: "For most consumer brands, the idea behind your brand makes sense on Pinterest. " On your page, you can curate as many boards as you like. Futuresource Consulting Press Portal. (17) Aol & Nielsen content sharing study. Photo taking and sharing. Who does it? GLOBAL – One of my favourite pastimes is taking photos of something fairly ordinary to capture its hidden beauty, forever. It turns out that I’m not alone, as Cint has undertaken a Nokia-sponsored study in eight countries to determine people’s photo-taking and photo-sharing habits, with interesting results. We’ve got lots of details on the who, what and whys, after the jump. With so many people now choosing their smartphone over a standard digital camera, the research was aimed at finding out exactly what it is that makes the smartphone a popular choice for snapping the world around us.
Cint conducted the research over eight countries: China, Philippines, USA, Sweden, Singapore, India, Italy and Switzerland. Over 8,000 people were involved with a fairly even gender split of 49 per cent male and 51 per cent female. Before we get stuck into the stats, it’s worth pointing out that they don’t always add up to 100 as you’d normally expect. But what happens once you’ve captured that photo? Asians share photos while Europeans keep them private, study finds. As online social sharing becomes increasingly common in connected societies around the world, the differences in how different cultures approach it can be fascinating. Case in point: Nokia has published some research from Cint today, which looks at mobile photography habits of 8000 people across 8 countries: China; the Philippines; the USA; Sweden; Singapore; India; Italy and Switzerland.
Probably the most interesting finding is the stark difference in how people in the Asian countries surveyed dealt with their photos, compared to the European countries. China, India and the Philippines came out as the top countries for sharing their photos online. Conversely, the top countries for stroing photos on their computer were Italy, Switzerland and Sweden. “People in Switzerland and Sweden are very critical when it comes to online sharing, believing that people tend to upload quite embarrassing photos when they probably shouldn’t,” Nokia says. STUDY: More than 60% of us share our photos online. Photo apps, like Instagram and Camera+, and photo storage services, like Flickr and Picasa, are becoming increasingly popular, allowing users to take and share photos in a way that's much easier than ever before.
But how are we sharing our photos with our family and friends? According to a new study by Futuresource Consulting, more than 60% of us are actively sharing our photos online, with Facebook being the top choice for people to store their snaps and Flickr taking second place. It's no surprise Facebook takes the number one spot, although we love to complain about it, for most users it's the key space online where they share everything they do, think and see. If they were to use another service to store and share their photos they'd still have to come back and upload them to Facebook anyway, so that's why it's usually the first port of call. Over the past year numbers of those using both Dropbox and Google+ to store photos has shot up considerably too. Social Folders. SocialFolders Is A Directory For All Of Your Social Content On The Web. Waze Brings Crowdsourced Social Traffic Data To Local Broadcast Stations.
Social mapping and navigation company Waze is partnering with 12 local broadcast stations including KGO-TV San Francisco, KABC Los Angeles, WFAA Dallas, and WPVI-TV Philadelphia, to bring its citizen-traffic reporting platform mainstream. Founded in 2009, Waze offers free apps for the iPhone, Android, Windows Phone 7, BlackBerry and other mobile platforms, that include turn-by-turn navigation for drivers, and at the same time, uses that user data to build out its own maps. If there are issues on the road, such as major traffic jams, all of that information comes in through the apps and can be sent to other drivers. The apps rely on crowdsourced data, from driver-created maps, to citizen traffic reports, to community-curated points of interest. On average, Waze users are reporting a traffic jam every 4.2 second, and an accident every 44 seconds.
With millions of users, that’s a massive amount of data. 10 Social Ways to Find and Send Gifts Online. Votre identité vaut 5000 dollars. Jeudi 1 décembre Web - 1 décembre 2011 :: 11:23 :: Par Eric Se faire hacker son compte Facebook, son blog, Gmail ou autre réseau social, se faire usurper son identité : le cauchemar de tout internaute ou acteur du web un tant soit peu conscient de la valeur de ses actifs sur le web, et de son identité, numérique ou « réelle ». Mais, précisément, de quelle valeur parlons-nous ? C’est ce qu’a tenté d’évaluer l’éditeur de solutions de sécurité informatique Zone Alarm, qui vient de publier une infographie récapitulative des grandes tendances sur ce sujet aussi délicat que brûlant.
Même si cette étude ne concerne que le marché américain, elle est révélatrice et ses conclusions peuvent selon toute vraisemblance être transposées à d’autres pays ou zones, dont l’Europe. Quelques chiffres donc : 9 millions d’américains se font voler leur identité chaque année. Pour voir l’infographie en grand format, rendez-vous sur le blog de Zone Alarm. (source) 3 Tools for Finding What You're Looking For. The Spark of Genius Series highlights a unique feature of startups and is made possible by Microsoft BizSpark. If you would like to have your startup considered for inclusion, please see the details here. Each weekend, Mashable selects startups we think are building interesting, unique or niche products. This week we’ve focused on three new services that help you find things you might be looking for — whether they be eco-friendly adventures, jobs or apartments, or designers and developers.
Much Better Adventures Quick Pitch: Connects adventure-seekers to recommended local guides, accommodation and tour operators, while supporting local business and rewarding ethical practice. Genius Idea: Individuals can find sports travel adventures far from the well-beaten tourist path, while experiencing a new place in a sustainable way. Mashable’s Take: For people looking for adrenaline-pumping eco-tourism destinations, Much Better Adventures would be a good place to start. Socialisting WeekendHacker. Pleeq - Image Bookmarking. Singly. In Social Media, Consumers Offer Rewards to Deserving Brands Brian Solis. InShare1 In social media, questions, and not answers, dominate the landscape for branded digital programs. Anyone who tells you otherwise, is misinformed. The answers that reveal strategy and direction are ours to discover, however it’s our responsibility to take the initiative to answer our own questions and accordingly, pave the roads for experimentation and experience.
It is in these journeys where we learn everything and as such, become the experts we sought in our quest to seek direction and validation. As brands vie for guidance and ultimately, credibility on social networks, they compete with the individuals who are also gaining prominence with every new connection they forge and reaction they cause. While social media is the great democratization of information, it is also the equalization of influence. As such, brands compete for attention and ultimately advocacy equally. The answer to “why” your brand is present is a good place to start. 49% – Already a customer 44% – discounts. [La Start-Up française de la Semaine] : Cityzencar. Cet article fait partie d’un nouveau rendez-vous hebdomadaire sur Presse-Citron. Une nouvelle start-up française vous sera présentée chaque semaine : le Jeudi à 11h. Ce mois de Novembre sera consacré à la consommation collaborative. A la fin du mois, les lecteurs de Presse-Citron seront amenés à voter pour l’une des 4 start-up présentées et élire Cet article fait partie d’un nouveau rendez-vous hebdomadaire sur Presse-Citron.
Que fait Cityzencar ? Un site web de location de voitures entre particuliers qui donne la possibilité à toutes personnes de louer sa voiture ou de trouver une voiture en location près de chez lui. Le concept derrière Cityzencar vient du fait que de très nombreuses personnes possèdent une voiture alors même qu’ils l’utilisent en moyenne moins d’une heure par jour. D’un autre côté, certaines personnes auraient ponctuellement (ou même régulièrement) besoin d’un véhicule sans sauter le pas pour en acheter un.
Qui est derrière Cityzencar ? Carte d’identité Anecdotes : [La Start-Up française de la Semaine] : Zilok. Cet article fait partie d’un nouveau rendez-vous hebdomadaire sur Presse-Citron. Une nouvelle start-up française vous sera présentée chaque semaine : le Jeudi à 11h. Ce mois de Novembre sera consacré à la consommation collaborative. A la fin du mois, les lecteurs de Presse-Citron seront amenés à voter pour l’une des 4 start-up présentées et élire Cet article fait partie d’un nouveau rendez-vous hebdomadaire sur Presse-Citron. Une nouvelle start-up française vous sera présentée chaque semaine : le Jeudi à 11h.Ce mois de Novembre sera consacré à la consommation collaborative.A la fin du mois, les lecteurs de Presse-Citron seront amenés à voter pour l’une des 4 start-up présentées et élire la Start-Up du mois.
Que fait Zilok ? Un site web de location entre particuliers qui donne la possibilité à toutes personnes de proposer ses objets à la location. En vérité, ce sont bien rarement des perceuses que loue Zilok. Qui est derrière Zilok ? Carte d’identité Nom : Zilok Lieu des bureaux : Paris, 2ème.