Online reputation management
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Online Reputation Management: 16 Free Tools
In the first part of this series, I provided an overview of Online Reputation Management (ORM) and why it’s an important activity to adopt in your business and professional life. This post will outline some of the free tools available for monitoring your online reputation. Blog Monitoring
The following Online Reputation Management Guide will show small businesses how to assess, build, track and monitor their online reputation. In most cases, you can follow these simple steps to easily grow your personal brand and/or small business. If you’d prefer, you can also download the ORM Guide as a PDF. Introduction Two decades ago, an executive made a very public and damaging mistake. They spent years regretting that decision and abandoned their profession.
The Online Reputation Management Guide
SEO
Reputation management
Reputation management is the practice of understanding or influencing an individual's or business's reputation . It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results . Although it is often associated with ethical grey areas, such as astroturfing review sites, censoring negative complaints or using SEO tactics to game the system and influence results, there are also ethical forms of reputation management, such as responding to customer complaints, asking sites to take down incorrect information and using online feedback to influence product development. [ 1 ] [ 2 ] [ edit ] History The concept was initially intended to broaden public relations outside of media relations. [ 3 ] With the rise of the internet and social media the meaning has shifted to focus on review sites, social media and—most prominently—the top search results on a brand or individual. [ 4 ] [ 5 ]
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E-Réputation & Social media monitoring