Report: Market For Paid Apps Hits $8B In 2012, While Average Revenue Per App Drops 27% The mobile app economy continued to show impressive growth in 2012, with Apple’s App Store maintaining its course, while its rival, Google Play, was able to make some significant gains. A November report from mobile analytics firm App Annie showed that, while iOS revenues still hold a lead over its rival, Google Play revenues were up 311 percent overall from January 2012 and downloads were up 48 percent. And today, Darrell touched on a new year-end report from mobile analytics firm adeven, which expects the iOS App Store to add over 435,000 new apps to its roster in 2013, up from around 380K in 2012. With the onslaught of apps likely to continue, this only serves to highlight two of the biggest problems facing the app economy in 2012 (and going forward): Discovery and revenue.
Both go hand in hand, as undercooked discovery mechanisms have played a hand in what has become an imbalance of wealth, with app store riches being dominated by top developers. New Nielsen study suggests how travelers use mobile devices [INFOGRAPHIC] Travel companies are being forced to answer the phone. A new survey suggests that what motivates a traveler when using smartphones or tablets is not necessarily the same thing as when using a desktop or laptop. The implications for advertising are important. The Nielsen study, commissioned by call-tracking provider Telmetrics and advertising network xAd, was a mix of a survey of 1,500 U.S. smartphone and tablet users and observations of actual behavior by 6,000 Apple and Android users.
Here are the key points: Smartphones are used more to find and contact businesses, while tablets are used more for research, price comparisons, and reviews. In travel, tablet users went directly to familiar sites and apps (46%) or apps and sites they had previously used (49 percent) more often than they used search engines (merely 15%).One out of every two queries in travel results in a purchase.
The survey reports corroborate what has been reported in a separate study of mobile usage by Keynote Systems. [Infographie] Applications vs sites mobiles : le match ! Les consommateurs se servent de plus en plus de leurs appareils mobiles (smartphones et tablettes) pour accéder à une multitudes de données et d’information. De ce fait, les entreprises doivent s’adapter aux nouvelles tendances et améliorer leur présence sur le web mobile.
Mais faut-il mieux commencer par créer un site mobile optimisé ou par construire une application? Pour tenter de répondre à ce dilemme, l’agence de publicité MDG a publié une infographie comparant les caractéristiques des sites mobiles et des applications. Les données sont extraites de plusieurs sources telles que Flurry Analytics et ComScore. Il y a deux ans, les utilisateurs passaient, en moyenne, 20 minutes par jour de plus sur les sites mobiles que sur les applications. Le choix du support (application ou site mobile) dépendrait donc du type de service que vous cherchez à fournir. 40% des utilisateurs de smartphones stockent des données à caractère secret. 17 millions de Français utilisent un smartphone. Grâce à lui, ils naviguent sur internet, partagent sur les réseaux sociaux, utilisent des applications, se servent de la géolocalisation, envoient des SMS et… téléphonent !
Quelles sont les données personnelles qu’ils stockent (photos, contacts, coordonnées bancaires, codes secrets, informations médicales) ? Ont-ils conscience de la sensibilité de ces données ? Comment les protègent-ils ? La CNIL a demandé à Médiamétrie d’étudier ces nouveaux usages, notamment auprès des 15-17 ans. Retour en détails sur les principales conclusions de cette première enquête présentée ce matin. Selon l’étude, chaque tranche d’âge a son activité de prédilection. La CNIL pointe également du doigt le comportement exemplaire des 15-17 ans. En matière de conservation des données personnelles, l’étude révèle une série de chiffres paradoxaux. Cette étude a été menée via internet du 4 au 14 novembre dernier auprès d’un échantillon de 2 315 personnes.
Infographic: The Mobile World In 60 Seconds. To say that things move quickly in the mobile space is putting it rather mildly, but an infographic from mobile ad exchange Mobclix aims to highlight what goes down every 60 seconds. In case you were curious, in the time it took me to write out that first sentence, over 23,000 iOS apps were downloaded from Apple’s App Store. Mobclix used data directly from app publishers, industry sources, and a little old-fashioned arithmetic to get the 60 second stats you see below. Of course, considering Mobclix’s background, there had to be some ad-related factoids in the mix too.
Mobile advertisers will be glad to know (if they didn’t already) that some 4,111 ads are tapped each minute, though it almost makes you wonder how many ads were ignored in the same 60 second timeframe. Now I don’t know about you guys, but I for one will sleep better knowing that between the time I fall asleep and the time I wake up, people will have collected 64.8 billion coins in Tiny Zoo Friends.