5 Hot Facebook Marketing Trends. Facebook looks completely different than it did a year ago, so it shouldn't be surprising that marketing on the social network has also changed a great deal. The biggest difference is Timeline, the photo-heavy redesign that Facebook herded brands into in March. Though there have been conflicting reports about Timeline's effect on brand engagement, marketers are realizing that Timeline may not be more effective — but it definitely is different. However, Timeline's not the only catalyst for the changing marketing ecosystem on Facebook.
Another is Facebook's financial situation: We all know the company is under huge pressure from Wall Street to figure out a winning formula for advertising on the platform. The other big trend is driven by how advertisers view Facebook. With about 133 million users in the U.S., the social network has a potential audience bigger than the Super Bowl's. The combination of influences has ushered in the following trends. 1. 2. 3. 4. 5.
The Best and Worst Times to Share on Facebook, Twitter. Want your link to get the most traction on Twitter? Post it on a Monday between 1:00 p.m. and 3:00 p.m. ET. Link shortening and tracking service bit.ly has released new data on the best and worst times to share links on popular social networks, from Facebook and Twitter to blogging site Tumblr. The company revealed that posting links to Twitter between the hours of 1:00 p.m. and 3:00 p.m. ET (or 10:00 a.m. to 1:00 p.m. PT) will give you the highest click rank, especially on days earlier in the week. The half-life of a link posted to Twitter is about 2.8 hours, according to bit.ly. However, Facebook's optimal posting times are slightly different than Twitter. Links posted after 8:00 p.m. and before 8:00 a.m. on Facebook don't get the most clicks. "While traffic starts to increase around 9:00 a.m., one would be wise to wait to post until 11am," bit.ly said in a blog post on its site.
Meanwhile, Tumblr has a much different usage pattern than Facebook and Twitter. Only 2.8% Of Website Visitors Select and Then Opt In To Facebook Authentication. Many websites include Facebook integrations in hopes of offering quick sharing or personalization that can increase referral traffic, conversions, and page views. 56% of users who view a Facebook authentication step will accept it, according to a new study by Sociable Labs. That means users aren’t actually as scared of the Facebook authorization flow’s privacy implications as some might assume. The real hurdle is getting users to click the Facebook integration buttons in the first place. [Update: Sociable Labs initially cited that 5% of users click Facebook integration buttons.
Since publishing, the company told me that this was anecdotal data that was not part of its formal study, and only looked at the click through rate of one type of Facebook integration. I apologize for any confusion this caused, and this study and article should not be incorrectly used to dissuade websites from adding Facebook integrations. Want Half-Off Facebook Ads? Keep Users On-Site.
What "Like" Buttons Mean for Web Traffic [STATS] The new-this-year, yet somehow-already-ubiquitous Facebook Like button has been around just long enough to generate some interesting numbers relating to Facebook users and web traffic. The button, which launched in April at f8, Facebook's developer conference, is now present on roughly 2 million sites around the web, from sports sites to news organizations and many other kinds of publishers.
A media analytics lead on Facebook's Developer Network Insights team crunched some numbers and found that Facebook Likes don't just generate interesting data about the "likers" (a.k.a. Facebook users who are also active on your website) themselves; this data also speaks volumes about clickthrough rates, time on-site and other engagement metrics. Stats About People On average, a Facebook user who "likes" your content has more than double the number of friends than does a typical Facebook user. Facebook Comments Nearly 5X More Valuable Than Likes. In a study released today, Edgerank discovered new insights into the value of Facebook comments and likes. Every time a post gets liked, it receives approximately 3.1 clicks. For every comment, a post will receive 14.678 clicks, which is 4.73 times or almost 5 times as many clicks as a like.
Edgerank also examined shares and clicks by day of the week, and discovered that Wednesday had both the highest shares and clicks ratios. Comments 4x More Valuable Than Likes. Facebook has recently unveiled new metrics that allows us to monitor Shares and Clicks. Shares are a very important aspect of EdgeRank. They take Posts from one user’s feed and immediately seed it into the “Sharer’s” feed for all of their friends to see. This can create a truly viral effect on Facebook. We decided to analyze Clicks and Shares to see how they effect the usual metrics. We analyzed how many Clicks a Post received against each major metric (Likes, Comments, Impressions). Avg Clicks Per Like: 3.103Avg Clicks Per Comment: 14.678Avg Clicks Per Impression: 0.005 What does this mean?
For every Like a Post gets, it received on average 3.1 Clicks. Marketers often ask the difference in value between Likes & Comments. Wednesdays had the best Shares ratios along with the highest Clicks ratios. A few weeks ago we looked at the Impact of the New Hybrid News Feed. How did we analyze the data? We examined a random sampling of 5,500+ Facebook Pages. Conclusion. How Much Is a Facebook Fan Worth? $10. Or Possibly 2 Cents. Calculating the "value" of a Facebook fan to an advertiser has become the social media equivalent of asking, "how many angels can dance on the head of a pin?
" A new study says that value is about $10. The number was calculated by SocialCode, a research group, based on the extra it costs to trigger a Facebook fan into further engagement with a company's brand, compared to a non-fan. Before you get too excited, bear in mind that this is just one more study in a long string by various social media measurement agencies. Here's how they break down:
How to Increase Facebook Engagement Using Custom Page Tabs. Meaghan Edelstein has gained national media attention through her blog, I Kicked Cancer's Ass, which she started to document her battle with end stage cancer. She is an attorney, the founder of the non-profit organization Spirit Jump, and works for the Global Strategic Management Institute.
The year 2011 brought exciting changes to social media marketing, especially when it came to Facebook. One such change is the ability to build customized landing tabs using iFrames, social plugins and geotargeting. These custom tabs open a world of opportunity for brands to increase Facebook engagement. Brands that invest in building the right types of tabs on their Facebook Pages are more likely to increase Likes and achieve real engagement growth. 1. Understanding your audience is key to building a tab that will increase both Likes and engagement. Prior to building tabs, the Mexico Tourism Board (MTB) sought out audience input by launching a consumer survey on its primary website. 2. 3. 4. 5. 6 Guaranteed Tactics to Turn Facebook Likes Into Leads. All inbound marketers will agree: more 'Likes' for your Facebook business page are quite nice.
But when has 'nice' ever been enough? In and of itself, Likes are ultimately useless unless you're successfully converting them into leads for your business. At the end of the day, the effectiveness of your marketing team is likely evaluated by metrics like traffic and leads. If your Facebook page has 500 fans but is generating no traffic or leads for your website, you really don't have much to brag about. And if all that "engagement" you're creating on your page isn't contributing to your team's goals, it's essentially worthless. The good news is, Facebook fans offer a great opportunity for lead generation if you know how to leverage them. 1. 2. 3. 4. 5. 6.
Find Your Fans: The Cost of Marketing On Facebook. This post was written by Jenny Urbano, our Social Media Manager. Here at Demandforce, we love seeing and celebrating your ideas! And more than that, we love to hear from YOU. We want to bridge the gap between us and you, so that’s why we’re offering a once in a lifetime opportunity to win a trip to San Francisco, sightsee in this amazing city, visit Demandforce headquarters and share your ideas with us! 6 winners, and a guest of their choice will be flown out to San Francisco, California on March 12-14th, 2014, where they will stay in Union Square, spend a day at Demandforce, have dinner with the team, and explore the lovely City by the Bay! For contest rules, and how to enter, please visit our post in the Generation Demandforce Community here.
Good luck! The contest ends on February 21st, 2014!