LinkedIn’s Mobile Future: 22 Percent Of Visitors Are Mobile, In-Stream Ads Coming? During the conference call this afternoon for their first quarter earnings, LinkedIn executives boasted about the impressive mobile growth they’re seeing. In the last week of March, the company says mobile accounted for 22 percent of unique visitors, up 8 percent from the same period last year. And although he wouldn’t share any numbers, CEO Jeff Weiner said adoption of the recently launched iPad app has exceeded the company’s “aggressive” expectations.
Weiner mentioned the iPad app again when asked about the areas where the company is strongest right now. But one analyst asked: Is that entirely a good thing? Since LinkedIn (and other Web companies) have been slower to monetize on mobile, could the shift actually hurt the company’s revenue? Weiner argued that it should be “accretive” because “our intention is to bring all of our business lines into the mobile environment.” Weiner has already talked about his plans to bring ads to the app, but he offered a few more details today. LinkedIn Acquires Professional Content Sharing Platform SlideShare For $119M. LinkedIn has just acquired professional content sharing platform SlideShare for $119 million in cash and stock. We’ve pasted the release below. SlideShare is a sharing platform for business documents, videos and presentations.
SlideShare lets anyone share presentations and video and also serves as a social discovery platform for users to find relevant content and connect with other members who share similar interests. The company also has a huge enterprise following, and companies like IBM and others use the platform to curate content from all of their employees and partners on a branded page. SlideShare users have uploaded more than nine million presentations, and according to comScore, in March SlideShare had nearly 29 million unique visitors.
SlideShare has raised $3 million in funding from Jonathan Abrams, Mark Cuban, Dave McClure, and Venrock. The acquisition makes a lot of sense from a product point of view. Finally, Professional Social Network LinkedIn Gives Users An iPad App. Although the iPad has been available for more than two years, LinkedIn has yet to offer its users a native app despite the fact that mobile engagement has been growing at a fast pace for the network. But last August, LinkedIn CEO Jeff Weiner said that the company is doubling down on its mobile strategy. And the network then debuted new versions of its iPhone and Android apps as well as an HTML5 mobile site. In fact, LinkedIn now says 22 percent of its active members have been visiting on mobile devices.
And today, LinkedIn is finally launching its native iPad app to the public. As LinkedIn’s head of mobile products Joff Redfern explains, the app was built with the user and tablet interface in mind. Via an updates section, users can access a stream of updates from your connections, including who’s changed jobs and who’s viewed your profile. One of the more compelling features included in the iPad app is the ability to sync the device’s calendar with your LinkedIn profile information.
LinkedIn Boot Camp [INFOGRAPHIC] Even after 9 years in the social media stratosphere, LinkedIn is still an elusive platform to master. While there's still only a fraction of LinkedIn users compared to Facebook, the platform boasts a highly targeted and engaged audience that is there for one purpose: business networking. Still, there's a lot of moving parts to tend to before your LinkedIn-powered personal branding machine is ready for operation.
Check out the infographic below to get the skinny on how to whip your LinkedIn into shape, and take a look at other career information in our weekly Job Search Series. Infographic courtesy MindFlash Every week we post a list of social media and web job opportunities. Sr. 5 Simple Steps to an Awesome LinkedIn Company Page. The following article is an excerpt from our new ebook, How to Use LinkedIn for Business. To download your free copy of the complete ebook, click here. Last month, LinkedIn launched company updates, making LinkedIn Company Pages more important than ever for businesses. Utilizing a company page can help increase your company reach, increase your business' product awareness, and generate leads on LinkedIn. That's why it's critically important to create a page that is blanketed with great information. A LinkedIn company page is the one page amidst those on your various social networks that calls for the most professionalism.
Just as a personal profile is professional in its resume-like nature, yet has a touch of personality through Twitter streams and applications, a company page should emit a white-collar persona paired with some company character. With that in mind, here are 5 steps to complete your company page. 1. Go to Admintools --> Edit. 2. 3. 4. 5. Et voilà! LinkedIn Users Grow by 60%, Premium Subscriptions Double. Today LinkedIn shared its Q3 financials in its second-ever earnings statement as a public company. Its user base has increased by over 60% this year, and unique visitors grew substantially as well. Revenue has more than doubled. For the first time, hiring solutions comprised more than half of LinkedIn's quarterly revenue.
That became the company's biggest source of revenue in Q1 2010. LinkedIn appears to have found a unique position as a place for jobs and and employees to find each other and is clearly pushing to cement that role. It's building new products, like Apply Through LinkedIn job applications, and recently launched Classmates, a new, data-driven tool targeted at students and recent graduates, which its biggest growing demographic.
The earnings overview breaks down between premium subscriptions, marketing solutions and hiring solutions. The number of members paying for premium subscriptions doubled in the last year, growing at a faster rate than other subscriptions.