How the travel ecosystem fares on the social media sea [INFOGRAPHIC] About the Writer :: Nick Vivion Nick Vivion is a reporter for Tnooz, based in New Orleans, USA. His passion for travel technology led him to travel around the world shooting travel videos for Current TV and Lonely Planet TV in 2006 and 2007. He shot on Mini-DV, edited on a white MacBook, uploaded and shared online as he traveled. His moxie for travel video has resulted in over two million views on his YouTube partner channel. In addition to travel, Nick co-founded of one of the web’s most talked about LGBT media sites, Unicorn Booty, and has gone "blog-to-brick" with a bricks-and-mortar restaurant called Booty's Street Food in New Orleans – serving street food from around the world. How social media and the web slam dunked the travel industry [INFOGRAPHIC]
SMBSeattle/IABC Seattle: Expedia -Social Media Lessons Learned. [Infographic] How travel brands are using social media to achieve ROI. We’ve partnered with our good friends at Eyefortravel to bring you another interesting infographic that reveals a lot about how social media is significantly impacting the travel industry. (Thanks to eezeerdatalab for additional data.) While we’ll leave you to pore over the infographic to get the juicier details, there are a few interesting insights that do stand out and deserve to be highlighted.
Travel marketers surveyed revealed that using social media reduced PR costs by at least 24%.Most companies in the travel industry are spending over 25% of their marketing budget on social media.61% of companies surveyed will spend more money on social media efforts over the next quarter.Interestingly, social media is being seen as a viable way to drive customer loyalty given that almost 82% of frequent flyers use Facebook and place the most importance on great customer service. (Click to view larger image.) Did this infographic get you to finally buy into social media? Similar Posts: Www.cybage.com/Pages/Downloads/Impact of Social Media on Travel Industry.pdf. Www.tourismtasmania.com.au/__data/assets/pdf_file/0005/37490/Tutorial_29_-_Customer_Reviews_And_TripAdvisor.pdf. Www.tripadvisor.com/pdfs/OnlineTravelReviewReport.pdf.
Online Consumer-Generated Reviews Have Significant Impact on Offline Purchase Behavior. November 29, 2007 Online Consumer-Generated Reviews Have Significant Impact on Offline Purchase Behavior Study Conducted by comScore and The Kelsey Group Reveals that 24 Percent of Online Local Service Review Users Purchase Service RESTON, VA, November 29, 2007 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the results of a new study conducted with The Kelsey Group, a leading research and strategic analysis firm focused on local media and advertising, that examined the impact of consumer-generated reviews on the price consumers were willing to pay for a service delivered offline.
The study examined the offline sales impact of online reviews for restaurants, hotels, travel, legal, medical, automotive and home services. Online Reviews Very Influential in Offline Purchase Decisions * Based on responses indicating at least 4 on a 5 point scale Consumers Willing to Pay at Least 20 Percent More for 5-Star Service than 4-Star Service About this study. “Social media influence might be less important than we think” Social media becoming most important marketing channel for travel, PPC in fourth place. Social media’s place as a marketing channel for the travel industry as well as its use for researching and buying a holiday is causing much scratching of heads.
Today, as World Travel Market opens, a survey by the exhibition organisers finds 40% of UK travellers are using social media to help research a holiday. Last week a survey by Conrad Advertising found social media – including Facebook and Twitter - had little influence on 40% of consumers. But, for the industry the medium is now viewed as the most important marketing channel ahead of consumer reviews, mobile and pay-per-click advertising. Furthermore, in five years time 48% of the industry believes social media will be more important than PPC while 37% say it will remain behind PPC and 15% believe it is already at a tipping point and its popularity will diminish.
Of the industry figures surveyed by WTM 22% already use social media as a revenue stream and 27% are planning to going forward.