44% of Facebook Users Never Click On Advertisements [Report] With their introduction recently, there's been no shortage of reports and analysis about how well Facebook's new advertising model is working and whether they engage users.
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A new report from SEO and PPC consulting and technology firm Greenlight suggests that a significant proportion of users aren't warming to Facebook advertisements with 44 per cent of users saying that they've never clicked on an advertisement or sponsored listing on Facebook. To add further worry, this was the most popular answer of those choices available. Only three per cent of users surveyed said that they clicked on them regularly while 10 per cent said that they do it often. CHART OF THE DAY: How Much Money Facebook Gets From You. Evidence Supports Facebook’s Plan To Monetize Mobile With Sponsored Story News Feed Ads. For the first time, Facebook may start showing ads in its mobile apps and HTML5 site, sources close to the company’s ads team tell me.
The ads would come in the form of mobile news feed Sponsored Stories — social ads that show a friend’s interaction with a brand rather than traditional display ads which don’t fit on mobile screens. Bloomberg News published earlier today about receiving similar information from undisclosed sources. When I asked Facebook’s ad representative Brandon McCormick a week ago about the potential for mobile news feed Sponsored Stories, he coyly told me “I think that could be interesting.” More evidence for the plot: Facebook has begun showing Sponsored Stories in its website’s Ticker, possibly to test for backlash.
Also, Facebook recently declassified one ad type from being a Sponsored Story to make sure they all require a user action. Advertising Report: Facebook Now Earns 23% More Per Impression Than In Q1 2011. Facebook is making significantly more money per ad now, charging 23% more per 1000 impressions than at the start of 2011.
There are still cheap ad clicks to be had on Facebook — you just have to keep traffic bouncing around within the social network. Facebook appears to be incentivizing advertisers to grow their Facebook applications and Pages, with cost per click campaigns that point internally costing 29% less than those linking offsite. These figures from a new study by ad agency giant TBG Digital show strong monetization performance and potential for Facebook as it prepares for an IPO this summer.