Intuit Acquires Facebook Ecommerce Platform Payvment’s Team, Tech, And Patents While Ecwid Takes Its 200K Merchants. Earlier today Facebook ecommerce platform Payvment announced it was shutting down and transitioning its 200,000 merchants to competitor Ecwid, but we’ve just discovered that’s because Intuit is acquiring Payvment’s team, technology, and patents. Update: Intuit has confirmed its purchase of Payvment to TechCrunch, saying “Intuit has acquired a team of highly skilled developers who will be of great value to the social teams at Intuit.”
This morning, a message posted on Payvment’s website noted the team is “joining a new company,” and the platform will end its operations on February 28th. But we spotted some Payvment employees had switched their LinkedIn profiles to note Intuit as their new home. Sources confirmed the company Payvment hinted at was Intuit, who has bought its technology, talent, and IP. Intuit may make a formal announcement soon. Stoneham tells us Payvment had just passed 175,000 sellers and was adding new sellers at a rate of 1,500 per week, he said. How likely is to Facebook lower its 30 percent fee for developers on the platform? Facebook acknowledged in a regulatory filing that it might reduce the percentage fee it takes from developers building on its platform if it expands its payments business beyond games. Currently, the social network requires social games to use Facebook Credits, of which it takes a 30 percent cut of revenue when players buy virtual goods.
Some developers have experimented with using Credits for digital goods like song downloads and streaming movies, but Facebook’s currency is not mandatory for these apps. Monday’s S-1 amendment is the first time Facebook has publicly suggested that it might change its revenue share structure. However, it is important to note that before the company goes public, it is required to include any relevant risk factors and forward-looking statements that could affect its business, however theoretical. For example, Spotify requires users to sign up using a Facebook account. Exactly how Facebook would decide to distinguish between games and other apps is unclear. Why “Want” & “Own” might be the most important Actions coming to Facebook.
Facebook is bringing a boatload of apps and actions onto the social network. Now, instead of just “Liking” something, you can say you read it, listened to it, or watched it, all through your favorite web and mobile apps. While a huge number of these semantically linked verbs, called Actions, are going to be appearing in various places around Facebook and Facebook-connected websites, two Actions might be more commercially significant than the rest: “Want” and “Own.”
Because, if you follow the money, these two actions are most closely linked to Facebook’s main source of revenue, its advertising real estate and targeting. For the past few years, companies have been attempting to make the most, capitalistically speaking, from Facebook’s vast, interconnected social graph. The Open Graph (including Facebook Connect and the now-ubiquitous Like button) further brings brands and products into the social web of people, much to the delight of marketers and e-commerce companies. [Infographie] Portrait robot d’une e-shoppeuse sur Facebook. 24h00, spécialiste du e-commerce féminin, vient de publier son deuxième observatoire sur les e-shoppeuses, consacré à l’étude des « femmes cyberacheteuses assidues ». Baptisée, « De la e-shoppeuse à la f-shoppeuse », cette deuxième édition s’est attachée à réaliser un focus sur le comportement des e-shoppeuses sur les réseaux sociaux et les smartphones.
L’infographie suivante nous offre une synthèse des principaux résultats. On y apprend, entre autres, qu’une majorité des e-choppeuses (52%) utilisent Facebook pour optimiser leur consommation. Parmi les autres chiffres clefs : On dénombre 3M d’e-shoppeuses en France.Aujourd’hui les e-shoppeuses représentent une cyberacheteuse sur cinq.La e-shoppeuse est âgée de 39 ans en moyenne.Plus de la moitié des e-shoppeuses achètent sur internet plusieurs fois par mois.Elles transforment en moyenne 11 paniers par semestre auprès de 4 sites différents.70% ont fait des études supérieures.
3 Facebook Commerce Success Stories. To be honest, there aren’t a whole lot of Facebook commerce success stories — at least not yet. Facebook storefronts are still relatively new, and most people don’t view the social network as a transaction platform, especially since most third-party Facebook storefront software doesn’t actually allow transactions within Facebook. But there are still good reasons to set up shop on your Facebook Page.
Doing so can allow Facebook fans to browse your products before they’ve navigated to your website, help fans spread the word about specific products and direct traffic from Facebook to product pages on your website. It’s easy to get started with applications like Storefront Social or Payvment , and there’s a chance that your existing e-commerce software offers a Facebook storefront at no extra charge. Here are three small businesses that have successfully integrated stores into their Facebook Pages. BabyAndMeGifts.com sells gifts for mothers and babies. More Business Resources from Mashable: