'Amazon Pages' Let Brands To Express Themselves & Enhance Their Amazon Presence. Amazon Marketing Services. Amazon Marketing Services - FAQ. General Information.
Sans titre. AMS-webinar. Amazon Offers ‘Amazon Pages’ For Brands To Customize With Their Own URLs, And ‘Amazon Posts’ For Social Media Marketing. Just in time for the holiday shopping blitz, it looks like Amazon is opening a new chapter in its role as an online marketplace for third-parties to sell their goods.
The company is quietly pushing a service called Amazon Pages, which lets companies set up their own pages on Amazon.com as “custom destinations,” complete with URLs and dynamic designs with large photos and social media links. Amazon super powers Web services with data analytics. "We built what we think is a pretty innovative and revolutionary — Superfast, Parallel, In-memory Calculation Engine which we call SPICE — that will make people's queries go much more quickly," said Jassy.
"There's visualization for customers. It integrates with all our stores. " When customers log in, QuickSight automatically locates data stored in Amazon's cloud and can hand-select data sets to deliver insights in just a few minutes. QuickSight formats the data and moves it to SPICE to automatically create a data visualization. For customers like Intuit, whose products are highly data-driven, QuickSight could be significant. Customers can also use QuickSight to enhance existing business intelligence tools from AWS partners including Domo, Qlik, Tableau and TIBCO. Econsultancy. Customize Your Amazon Product Listings with Amazon Pages, Posts, and Analytics. Designers meticulously polish every last pixel of their landing pages to maximize appeal, but they rarely have the opportunity to tailor their product listings on major retail websites.
Often, all you can do is include is a well-composed image, write a well-written, compelling product description, and hope for the best. Thankfully, the world’s #1 retailer is allowing designers and marketers much more control and ability to perfect their product’s presence on Amazon.com. Amazon.com case study. Amazon's business strategy and revenue model: A history and 2014 update collI've used Amazon as a case study in my books for over 10 years now since I think all types of businesses can learn from their digital business strategy.
From startups and small businesses to large international businesses, their focus on the customer, testing market opportunities made available by digital technology and their focus on testing and analysis to improve results. I aim to keep this case study up-to-date for readers of the books and Smart Insights readers who may be interested. In it we look at Amazon's background, revenue model and sources for the latest business results. We can also learn from their approach to digital marketing since they use digital marketing efficiently across all customer communications touchpoints in our RACE marketing planning framework: Experiments and more experiments! Amazon Recommendations. Amazon Launches ‘Amazon Coins’ In Its First Move Into Virtual Currency, Targets Apps And Games On Kindle Fire. Amazon has just announced a new virtual currency for Kindle Fire owners to use on in-app purchases, app purchases, etc. in the Amazon Appstore.
The service will launch in May, at which point Amazon will be giving away tens of millions of dollars worth of Amazon coins to customers. Users then have the choice of paying for apps or in-app purchases with their credit cards or with Amazon coins. Developers who already have their app in the Appstore don’t need to do anything to leverage the Amazon Coin system, but if new developers would like to get in on the virtual currency they must have their app approved by the Appstore by April 25. The idea is to take advantage of what Amazon calls already-high conversion rates from Kindle Fire users on the Amazon platform and give users a new way to spend money. Amazon Takes On Google, Facebook & Dropbox By Adding Auto-Uploads To Its Cloud Drive Photos App.
Look out, Google, Facebook and Dropbox?
Amazon has now added automatic mobile photo uploads to its Amazon Cloud Drive Photos Android app, in an update released yesterday evening. The functionality makes the otherwise fairly bare bones photos app more of a competitor in the space, given that Google (via its Google+ app), Dropbox, and Facebook (iOS-only for now), have all recently eased the collection of users’ photos from smartphones and tablets by introducing automatic uploading features to their respective mobile applications. Amazon Extends Its In-App Purchasing Option to Mac, PC And Web-Based Games. Amazon today announced that it would extend its in-app purchasing API to cover games for Mac, PC and Web platforms, letting players purchase virtual currency and goods in games using its back-end billing for titles that appear in the Amazon Digital Games store, extending a service it made available for apps in its Android Appstore last year.
The move speaks to two important trends: the first is how Amazon is targeting ever more platforms, beyond Android devices, where it can generate revenue through its billing system; the second is how strong a role gaming is playing in that strategy, with developers increasingly working across different platforms and look for solutions that can be implemented across all of them. “We’ll continue to build services that make monetization easier and remove undifferentiated heavy lifting from developers,” said Mike Frazzini, Director Amazon Games, in a statement. “Game developers build games that are used across multiple platforms and mediums. [Infographie] Les dessous des petites économies d’Amazon.
La société Amazon est numéro 1 mondial de la distribution en ligne, et a engrangé plus de 48 milliards $ de CA net l’an dernier.
La plateforme revendique également 152M de consommateurs actifs, soit presque le double de la population française. Derrières ces chiffres impressionnants qui ne cessent d’augmenter, la société s’applique également à faire de multiples économies, là où on ne les attend pas… Celles-ci ont été mises en avant dans l’infographie suivante, réalisée par les équipes de MBAOnline. Le rapport souligne ainsi comment Amazon, malgré ses 5 milliards $ de réserves de trésorerie, ne fait jamais de dons aux organismes de bienfaisance, ou comment elle fait perdre plus de 3 $ par transaction aux petits éditeurs littéraires en achetant leurs livres à hauteur de 45% du prix final.
La société semble économiser de l’argent sur des détails mettant de côté d’autres priorités. Amazon-travel. Amazon se lance dans le BtoB avec AmazonSupply. Perturbations en vue dans le BtoB (business to business ou vente d’entreprise à entreprise) !
Amazon, qui a déjà profondément fait évoluer les règles du e-commerce grand public (recommandations, avis…) fait son entrée en BtoB avec le service (encore en version Beta) AmazonSupply. Perturbations en vue dans le BtoB (business to business ou vente d’entreprise à entreprise) ! Amazon, qui a déjà profondément fait évoluer les règles du e-commerce grand public (recommandations, avis…) fait son entrée en BtoB avec le service (encore en version Beta) AmazonSupply.
Amazon vient en effet de lancer sa plateforme e-commerce pour professionnels où on trouve plus de 500 000 produits techniques ou industriels tels que : abrasifs, outils de découpe, pneus, plomberie, assainissement, manutention, sécurité au travail, bureautique, outils électriques… Au total, ce sont près de 15 nouvelles gammes de produits qui intègrent la gamme d’Amazon. Comment maintenir son activité BtoB face à AmazonSupply?