Adsoftheworld : New Ad: Nestle: Moon... Nestle: Moon. BNP Paribas Wealth Management. Online advertising in Asia Pacific to grow to $60 billion by 2017. Shelley Singh, ET Bureau Mar 29, 2013, 03.45PM IST (y 2017, marketers advertising…) NEW DELHI: By 2017, marketers advertising with online display and search media in India, Australia, South Korea, Japan, and China will grow their investments at a 23 per cent compound annual growth rate (CAGR) to nearly $60 billion.
This growth rate is steeper than the rate we see in Western markets, says research and consultancy firm Forrester in a release. But it is tempered by the fact that Asia Pacific marketers still maintain investments in traditional media and have limited access to good digital skills, tools, and proven metrics. Below are a few key takeaways from the Forrester report: > Asia Pacific online advertising will grow to $59.6 billion by 2017 > Spend on display and paid search media in India, Australia, South Korea, Japan, and China will grow at a 23 per cent compound annual growth rate between 2012 and 2017 to nearly $60 billion by 2017. Edith Piaf breaks down the bar. More About Advertising | Insights into Advertising. Marketing, Advertising and Social Media News With Attitude by Steve Hall - Adrants.
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