NIKE: WALT STACK (1988) Top 10s. How Much Does Television Advertising Really Cost? U.S. Advertising Industry - Statistics & Facts. The 36 Companies That Spent $1 Billion On Ads in 2011. H.R.4341 - 113th Congress (2013-2014): Truth in Advertising Act of 2014. Bill Tracker: This bill has the status Introduced Here are the steps for Status of Legislation: IntroducedArray ( [0] => Array ( [externalActionCode] => 1000 [displayText] => oracle.sql.NCLOB@74307943 [description] => Introduced [actionDate] => 2014-03-27 ) ) Passed HousePassed SenateTo PresidentBecame Law Shown Here:Introduced in House (03/27/2014) Truth in Advertising Act of 2014 - Directs the Federal Trade Commission (FTC) to submit a report to Congress that contains: (1) a strategy to reduce the use, in advertising and other media for the promotion of commercial products, of images that have been altered to materially change the physical characteristics of the faces and bodies of the individuals depicted; and (2) recommendations for a risk-based regulatory framework with respect to such use.
Store Brand vs. Name Brand. Common Fractions with Decimal and Percent Equivalents. New Coke. New Coke was the reformulation of Coca-Cola introduced in 1985 by The Coca-Cola Company to replace the original formula of its flagship soft drink, Coca-Cola (also called Coke).
New Coke originally had no separate name of its own, but was simply known as "the new taste of Coca-Cola" until 1992 when it was renamed Coca-Cola II. The American public's reaction to the change was negative and the new cola was a major marketing failure. The subsequent reintroduction of Coke's original formula, re-branded as "Coca-Cola Classic", resulted in a significant gain in sales.
This led to speculation that the introduction of the New Coke formula was just a marketing ploy; however the company has always claimed it was merely an attempt to replace the original product.[1] History[edit] Background[edit] Just after World War II, the market share for The Coca-Cola Company's flagship beverage was 60%. Market research[edit] One of Coke's ads to promote the flavor change. Marketing response by Pepsi[edit] Just Do It. Just Do It (stylized as JUST DO IT.[1]) is a trademark of the shoe company Nike, and one of the core components of Nike's brand.
The slogan was coined in 1988 at an advertising agency meeting. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words.[2] The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998.[3] In many Nike-related situations, "Just Do It" appears alongside the Nike tick logo, known as the Swoosh.
Campaign[edit] Throughout the campaign Nike enlisted numerous notable athletes in order to attract customers and promote the image of Nike as being reliable to not only everyday customers but professional athletes. The "Just Do It" campaign went out to a range of media outlets including merchandise, outdoor billboards, print media and graffiti art. What People Watch, Listen To and Buy. 1984 Apple's Macintosh Commercial.