Food Packaging
< Design
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There's no question that Chicago is one of the most adventurous food cities in the U.S. Offering everything from dazzling, high-end culinary creations to irresistible cheap eats and killer cocktails, this is a city that takes its eating and drinking seriously. There are 30 up-and-comers that are helping to keep the dining scene as innovative as it can be, and moto's very own Chef de Cuisine rates highly on Zagat's list. Check out the full list here: 30 Under 30: Chicago's Hottest... [ Read More ]
Humans base nearly all of their decisions at least partly on aesthetics, including everything from what product to buy and which person to date. In the food industry, studies have shown that perception of taste and quality is highly influenced by the presentation. The same meal will taste quite different depending on the presentation, which is why many chefs invest significant time and effort in the presentation. For packaged foods, the same rules apply, so many companies invest time and money in making appealing and innovative package designs .