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By Whitney Hess Published: February 8, 2010 “You’ve passed the seduction phase. You’ve made the client fall in love with you.
The Design Advisor: Why Every Startup Needs One All startups start with an idea, a founder’s desire to invent something new. They invest time and money into bringing the idea to life, and a series of thoughts become a product. But more often than not, these thoughts are instincts, not insights. And eventually the product fails. Design turns an invention into a solution.
Editor's Note: This is a republication of a very popular article Whitney Hess ( @whitneyhess ) originally wrote on her blog, Pleasure & Pain , back in November. We usually avoid duplicating popular content, but this is such valuable information that we wanted to make sure as many people saw it as possible. Five months ago I wrote a post titled, " So you wanna be a user experience designer ," in which I gathered all of the resources in my UX arsenal: publications and blogs, books, local events, organizations, mailing lists, webinars, workshops, conferences, and schooling. My intent was to give aspiring user experience designers, or even those on the hunt for additional inspiration, a launching pad for getting started. The response has been pretty remarkable—the link continues to be sent around the Twitterverse and referenced in the blogosphere. I'm really pleased that so many people have found it to be a useful aid in their exploration of User Experience.