Solving Contact Page Confusion. If an organization’s goal is for people to inquire, then its website’s contact page is among its most critical assets.
No matter what the organization promotes, the contact (or sign-up) page is the last step in the sales pitch. This is what the rest of the website, from the home page to the blog to the site map, lead to: enticing people to act. Francois BAYART. Alexandre Henriet.