Initiative du Luxe en Chine
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This year, BMW celebrates the 25th anniversary of its M3. With this occasion, BMW released a series of limited edition models of the popular M3 Coupe. One of them is the M3 Tiger Edition, a model available exclusively for the Chinese market.
Exactly as predicted by e-gurus 15 years ago, e-commerce is hotter than ever . Whether in mature markets, where consumer spending is shifting online, or in growth markets where rapid urbanization and increasing (mobile) internet penetration are unlocking new shopping habits, shoppers are ‘e-commercing’ it up.
If you missed the chance to pick up the Dior Shanghai Blue phone in May, you’ll have another chance. A while back Dior launched a line of mobile phones targeting the ultra-luxury fashionistas. Celebrating the reopening of the Dior Shanghai store this spring, Dior offered a limited edition Dior phone as part of its Blue collection launch.