Top metrics used for measuring social marketing impact. By Sergio Balegno, Director of ResearchWhat organizations monitor or track to quantify the impact of social media marketingQ. Which of the following does your organization monitor or track to quantify the impact of social marketing? Marketers are measuring traditional metrics like website traffic and search engine rankings, as well as metrics that are specific to social media, such as fans and followers. The key is monitoring and tracking the metrics that will have the most impact on achieving your social marketing objectives.Not all metrics are created equal. Some are much more difficult to monitor and measure. Tracking these metrics requires reporting features not always found in free or basic monitoring solutions. Focus-cost-and-return-of-social-media.
52 chiffres intéressants à propos des médias sociaux (Facebook, Twitter…) Par Julien le 05/07/2010 à 15h10 dans Facebook, Internet, Twitter - 24 commentaires Vu que les réseaux sociaux ne cessent de grossir, et prennent une place de plus en plus importante dans la communication effectuée par les société, il est intéressant de partager quelques chiffres les concernant.
Ainsi, voici 10 chiffres à propos des cinq plus gros médias sociaux ; Facebook, Twitter, LinkedIn, Youtube et les blogs. Les deux derniers sont un peu en marge, on ne peut pas à proprement parler de réseaux sociaux, mais restent très intéressants dans cette étude. Facebook 1. Statistiques issus des communiqués Facebook. Twitter 11. 75% des utilisateurs Twitter utilisent un client tiers ; 12. Statistiques depuis les communiqués Twitter et la Chirp Conference LinkedIn 21. Statistiques depuis les communiqués LinkedIn et SysComm International. YouTube 31. Statistiques depuis les communiqués YouTube. Blogs 41. 77% des internautes lisent au moins un blog ; 42. Bonus Statistiques depuis Online Media Gazette. Facebook contre Twitter: 26 chiffres clés | Cultivez votre communauté avec Wom'Up. It’s A Facebook World … Other Social Networks Just Live In It. Twice a year (in June and in December), Vincenzo Cosenza creates a “world map of social networks”, showing the dominant social networks by country, based on traffic data gathered from Alexa and Google Trends for Websites.
In June 2009, Facebook was already quite big, and at the end of that year its accelerating growth became even more apparent. By December 2010, the map colored bluer than ever. The trend shows no signs of stopping this year. How long until it turns all blue? You can see an animated version of the different maps here. Pay close attention to how many social networks made it to the map in June 2009 compared to June 2011.