Glen Gilmore #SocBiz sur Twitter : "#SocialMedia Law for #Business Thx @AnnTran_ @markwschaefer @RyanSauers #smm. Amazon.com: Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines (9780071799607): Glen Gilmore: Books. Facebook fait mieux que prévu au deuxième trimestre. No More Live-Tweeting Allowed In Quebec Courts. Pourquoi la publicité ne sera jamais plus de la publicité. Social marketplaces : le nouveau challenge du Social Média Management ? Cet article a été publié il y a 1 an 6 mois 25 jours, il est possible qu’il ne soit plus à jour. Les informations proposées sont donc peut-être expirées. Une invitation à sortir des sentiers battus… « Failing to plan is planning to fail ». En cette période de rentrée où la préparation de la feuille de route 2013 va être un sujet central pour les directions marketing et commerciales, cette citation de Benjamin Franklin résonne comme un mantra dans bien des couloirs d’entreprises !
En tant que responsable de l’activité Social Media, l’exercice peut prendre différentes formes en fonction de la maturité du marché et du secteur sur lequel vous évoluez, mais l’exercice a cela d’intéressant qu’il permet de se reconnecter avec la réalité des enjeux de l’entreprise, que le quotidien peut faire perdre de vue. Le SMM a participé et participe encore à l’évolution de nombreuses entreprises vers une nouvelle appréhension de la relation client et une vision élargie du capital marque.
Le danger ? Facebook Finally Lets Page Admins Schedule Posts, Have Different Roles. Third-party apps like HootSuite just got a little less relevant with an update from Facebook that lets Page admins schedule posts. A new help center page from Facebook also outlines how brand pages can now dole out specific duties to multiple page admins, each with varying degrees of permissions. The chart below outlines the new roles of manager, content creator, moderator, advertiser and insights analyst. A separate help center page from Facebook also provides an answer to one question many Facebook Page admins have been asking for some time: How do I schedule a post to appear later?
The answer: Posts can be scheduled up to six months in advance at 15-minute intervals. SEE ALSO: 5 ways these new scheduling feature falls short. Google+ Holds Promise but Remains Weak on Usage. In the second half of 2011, after months of speculation about whether—and how—Google would finally “get” social, the search giant rolled out Google+ to great fanfare. For tens of millions of users of other Google products, there was little obstacle to joining the new social network.
But in spite of its fast growth in user numbers, the service has not enjoyed the stickiness of other top social media properties. comScore reports, for example, that average time users in the US spent on the social networking site was down to 3.3 minutes in January 2012, from 5.1 minutes in November of last year.
“Google+ has seen millions of users sign up for the site since its July 2011 launch,” said Kimberly Maul, eMarketer writer/analyst and author of the new report, “Google+: Influencing the Integration of Search and Social.” “However, engagement and participation aren’t up to speed with other social networks, and that has become a major obstacle for turning Google+ into a relevant social network.” La publicité plus efficace sur Twitter que sur Facebook. Les chiffres 2012 viennent confirmer des informations selon lesquelles, au premier trimestre 2012, Facebook se fait très largement battre par Twitter en matière de performance publicitaire.
Dans mon dernier article sur les faiblesses de Facebook présentées dans son dossier d’introduction en bourse, j’indiquais que Facebook reconnaissait que les publicités étaient assez inefficaces : « Relatively few people click on Facebook ads ». Les chiffres 2012 viennent confirmer ces informations, puisqu’au premier trimestre 2012, Facebook se fait très largement battre par Twitter en matière de performance publicitaire. L’une des différences essentielles dans la publicité entre les deux réseaux réside dans le fait que sur Twitter, quasiment toutes les pubs sont intégrées dans les flux des membres alors que sur Facebook, on est dans un format de bannières situées à côté du flux du profil. CTR par industrie : Le CPM sur Twitter peut dépasser 3.5$ quand il peine à atteindre 50 cents avec Facebook. Surprise! Facebook, Twitter still not THAT important for news.
High performance access to file storage Twitter and Facebook are failing to create the sort of news revolution that some Web2.0 junkies might like to believe is already largely in play, a new report about the current state of media has revealed. Pew Research Center (PRC), which surveyed 3,000 participants in the US, found in its new study that "recommendations from friends are not a major factor yet in steering news consumption. " News websites are still the place most people visit to get their daily digest of current affairs. The PRC described Facebook and Twitter as being "pathways to news" but added that their role had been somewhat over-hyped. "The population that uses these networks for news at all is still relatively small, especially the part that does so very often," researchers said.
"Moreover, these social media news consumers have not given up other methods of getting news, such [as] going directly to websites, using apps or through search. Labs.ebuzzing. You'll freak when you see the new Facebook. Mark Zuckerberg unveils a new version of the Facebook profile page called "Timeline. " Facebook is about to completely change the way its profile pages look Cashmore: I thrive on new things, but this change was radical even for meYour profile will become a scrapbook documenting your entire life, all the way back to birth Editor's note: Pete Cashmore is founder and CEO of Mashable, a popular tech-news blog. He writes occasional columns about social networking and tech for CNN.com. (CNN) -- Facebook users, mark my words: You'll revolt when the site rolls out its new features in the coming weeks. Facebook is about to completely change the way its profile pages look as part of the website's biggest redesign so far, and only a fraction of the website's 800 million users seem to have the slightest clue.
I'm not talking about the new real-time "Ticker" at the top right of your Facebook profile. But boy, did some people react badly to even those minuscule improvements. So what's the big change? Merci
• Programmer la diffusion des Tweets pour maximiser leur impact. Construire une liste de followers/Fans sur Twitter/Facebook. Diffuser une veille, partage de liens. Networking sur les réseaux pro (LinkedIn, Viadeo, etc.) Engager la discussion sur Twitter. Réserver le nom de la marque sur tous les RS.