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Content Marketing

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5 Tips to Socialize Your Online Videos. And its share of the internet `pie’ keeps growing.

5 Tips to Socialize Your Online Videos

To prove it, YouTube alone today accounts for 12% of ALL web traffic. This makes locally optimized video content even more important to having a competitive advantage in the marketplace. There are a few key things we can do to ensure our videos, content and players are optimized for social media. Enable social sharing buttons in players :: keeping them “on” makes it easy for viewers to start sharing your videos.

Promote sharing at video completion :: remind viewers that their next step can be to share your video. For those you with curious minds, lets take a closer look at the online video landscape … Daily video consumption according to ComScore :: 89 million people will watch 1.2 billion videos online TODAY RealSEO compiled a list of the top 5 online video services by unique visitors :: Youtube (147M) VEVO (97M ) Yahoo! Nielsen Reports Majority of Online Video Viewers are Women :: Good luck, producers! Connect: Authored by: Nicola Ziady. 5 Key Tips for a Successful Social Media Content Strategy.

Frank Marquardt is director of Content Strategy at The Barbarian Group, a digital services and creation company with an almost radical devotion to Internet culture and nice red Swedish Fish™.

5 Key Tips for a Successful Social Media Content Strategy

Good, smart, fun and relevant content should be at the core of any social media strategy. Great content should reflect your brand and give people a reason to stay engaged. That’s why it’s critical to build a content strategy into your social media campaign. Without a framework for what you say and a plan for how and when you say it, you risk leaving your audiences, at best, confused. At worst, they’ll ignore you. These five content strategy techniques will build better relationships and earn your brand better results on the social web. 1. Everything you say on the social web should "sound" like your brand.

'Content' or 'Community'? People Come For Content And Stay For Community Online. I often get asked about whether content is more important than conversation in an online community.

'Content' or 'Community'? People Come For Content And Stay For Community Online

It really depends on the stage of the online community or the member. Content is important because it attracts new users to visit the community and inspires them to join. They see a piece of content they would like to have, they see topics that are of particular interest to them, or they spot a discussion that makes them feel like they have found a peer group. It also helps to put some killer content on the outside of the community password protected areas so users and search engines can find the community and understand what it is about. Content is also important when a community is first starting out. There are a variety of ways a community can get user generated content (UGC) from members and a lot depends on the nature of the community topics, and the general tendencies of the membership base or profession to be content creators at large.

Connect: Authored by: Vanessa DiMauro.

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