UK - DNA Genetic Testing & Analysis. zSMjlmK.jpg (JPEG Image, 900×7799 pixels) 426.9m Europeans online across 28 markets … from Belgium to Bulgaria, UK to Ukraine - Europeans are more connected than ever before. Statspotting! | Interesting Statistics, Every Day! The top 30 stats you need to know when marketing to women. Women are earning, spending, and influencing spending at a greater rate than ever before. In fact, women account for $7 trillion in consumer and business spending in the United States, and over the next decade, they will control two thirds of consumer wealth.
Women make or influence 85% of all purchasing decisions, and purchase over 50% of traditional male products, including automobiles, home improvement products and consumer electronics. BUT 91% of women say that advertisers don’t understand them. Recognizing the power and influence of women needs to be a top priority for marketers if they are going to tap into the market’s full potential. Earning Power 1. 2. 51% of U.S. 3. 4. Spending Power 5. 6. 7. 75% of women identified themselves as the primary shoppers for their households 8. 9.
Women and Cars 10. 11. 12. Mom Power 13. 14. 55% of active (daily) social media moms said they made their purchase because of a recommendation from a personal review blog 16. 17. 19. Women online 22. 25. 28. Stakeholders.ofcom.org.uk/binaries/research/media-literacy/oct2012/main.pdf.