The best in advertising, design, and digital creativity - AdCritic - Creativity Online. Common and real concerns about internal micro-blogging. InShare0 Here are three authentic concerns from real world adoption of enterprise micro-blogging that my colleague Henrik Gustafsson has captured and which he also helped me answer. Some of these concerns might sound strange to long-time and frequent Twitter users, but you need to deal with these kinds of concerns when trying to facilitate broad adoption within an enterprise. 1. Platform hijack“A few very active people have hijacked our internal micro-blogging platform”Can a free and open platform such as a micro-blogging platform be hijacked by a few individuals?
My answer to this is no. And yes. I answer no because the platform as such does not exclude people who want to participate. I answer yes because even though the platform does not impose any restrictions to participate, we might impose these kinds of restrictions by our attitudes and behaviors as individuals and/or collective.
The fact that some people are more active than others is no surprise and nothing strange. 2. 3. DIKW model. This is an adaptation from Russell L. Ackoff, "From Data to Wisdom," Journal of Applied Systems Analysis The DIKW model assumes the following chain of action: Data comes in the form of raw observations and measurements. Information is created by analyzing relationships and connections between the data. Data has commonly been seen as simple facts that can be structured to become information. Data are assumed to be simple isolated facts. DataSpecific local properties1: factual information (as measurements or statistics) used as a basis for reasoning, discussion, or calculation (the data is plentiful and easily available.)2: information output by a sensing device or organ that includes both useful and irrelevant or redundant information and must be processed to be meaningful.
InformationSpecific local properties(1): knowledge obtained from investigation, study, or instruction(2) : intelligence, news(3) : facts, data. KnowledgeSpecific local properties(1) the range of one's information. The Stacks: it's not rigid, it's agile! At the 2012 SXSW conference, American science fiction author Bruce Sterling talked about five companies he calls The Stacks: Stacks. In 2012 it made less and less sense to talk about "the Internet," "the PC business," "telephones," "Silicon Valley," or "the media," and much more sense to just study Google, Apple, Facebook, Amazon and Microsoft. These big five American vertically organized silos are re-making the world in their image.
By doing so, they break the internet: What will the world that they create look like? I was never really sure about Microsoft in this line-up. British ad/strategy specialist Neil Perkin picks up where Bruce Sterling left it. Here's how Perkin sees their vertical stacks: He then applies the vertical stack idea to brands: a key challenge is joining stuff up, reapplying value gained through one touchpoint to benefit the experience at other touchpoints, and to make that holistic experience as seamless as possible.
You just shared a link. How long will people pay attention? How long is a link “alive” before people stop caring? Does it matter what kind of content it is, or where you shared it? At bitly we see a lot of links, and while every link is special, we’re learning a few general principles that we can share.Let’s take a look at one particular story - Baby otter befriended by orphaned kittens - which was first shared by StylistMagazine on Facebook on Tuesday at 7:12am. If we plot clicks over time for this link, we see: Rate of clicks per 10 minutes on “Baby otter befriended by orphaned kittens”We can evaluate the persistence of the link by calculating what we’re calling the half life: the amount of time at which this link will receive half of the clicks it will ever receive after it’s reached its peak.
For this link the half life was 70 minutes, which captures all the clicks between the grey lines on the graph above. Distribution of half-lifes over four different referrer types. This post brought to you by the bitly science team!