Kevin Gray
Creative Director - Synovate
MicroExpression Analysis. Agencies. Conferences. Predictions & Metrics. Office 2010 and OpenXML. Photography. Help. Feedback. School Governor. Cool stuff. People. Reporting & BI. The Internet. Social Communication. Innovation, Design & Thinking. Shopping. 28 Seriously Useful Tools for Creating Your Own Screencast Software for creating screencasts have become essential and the products available are being used intensively for creating thousands of new videos every day.
Screencasts are like all over the place now and were almost at a point where people start to expect them to be. Videos are simply great to deliver a message in a very short time and for most people bandwidth is not a problem any more. As a potential buyers of lets say a online software products it is quite important to see how it works when used before buying it. It give us trust and we are more likely to open our wallet.