BigIdeasProject - home. How social media and big data will unleash what we know. With this development -- as the world continues to become more and more social -- competitive advantage will come to those who understand what's happening better than their peers and can directly connect it to their business outcomes and other useful pursuits.
Social networks and enterprise social software has long been driven by two things: The connections between the people that use them and the information they share. Just as Facebook uses the insights gleaned through its analytics on how people behave to enable personalization and better user experiences, the same phenomenon has been happening on the Enterprise 2.0 side, most recently exemplified by last month's acquisition of Proximal Labs by Jive Software.
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