The Press Release Is Dead — Use This Format To Pitch Instead | Mike Butcher. I’m UTTERLY SICK and TIRED of dealing with MILLIONS of tech entrepreneurs (these days there are a HELL of a lot of you) and (some) PR people who have ZERO clue how to pitch me/TechCrunch/the media. Their pitches are long-winded and rambling. They ask if they could ‘send some more information’, as if I care. I have no idea if it’s interesting or not until you send it! Many just ask me out to lunch or coffee. (Thanks, but I prefer drinks, and I also prefer drinks with my *actual friends* — fine if you have somehow become someone I like to drink with!). In the main all the below applies much more to new startups who have no clue how to approach the media but, incredibly, I still get some PR people who can’t cover off these basic questions in their opening gambit.
The most solid pitches come when the startup relates what they do to a CURRENT news story of the day. Many opening gambits are very simplistic emails which don’t answer basic questions. Are you kidding me? A final word: Thanks! Betable’s potential jackpot: Bringing real gambling to social casino games. It’s about time somebody fused the worlds of games and casinos. Betable hopes to disrupt a hot segment of the game business by breaking down the walls that currently separate real-money online gambling and social casino games.
If it works, the San Francisco startup could resuscitate the slumping social game industry and fuse it with real-money online gambling, which has a much larger market. London-based Betable’s “bet” is to create all of the infrastructure, payment system, licenses, anti-fraud procedures, and verification needed to prove whether a given consumer can legally play an online gambling game in given location. Then it will make that platform available to developers through an applications programming interface (API) so they can embed it in their new or existing social casino games. And presto, Betable’s online gaming system will automatically be integrated into a game. But Betable has figured out how to solve this problem.
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