background preloader

Reference

Facebook Twitter

How to Avoid Making Huge Mistakes with Life’s Big Decisions — Life Tips. A Second Chance Five years after leaving our first disastrous real estate purchase behind us, we got a chance to have another try at finding a good home to buy. We heeded the learnings of our previous failure right from the start: we moved into the area where we wanted to buy six months before we started looking, and we ruled out all apartments, semis and townhouses without a moment’s thought. We went one step further, though: rather than just avoiding our key property pitfalls, we came up with a system for making the decision that was intended to avoid the two core decision making problems we’d identified from before: not considering all the options, and not being clear on what features were really important to us.

How we bought our house What we did was fairly simple but, in the end, extremely powerful. Step One: We wrote down everything that we thought we would like as a feature in a house and property. This process seems pretty simple, and it is. The Big Decisions Method was a winner. Frankly Speaking: How I Learned to Be Heard — Frankly Speaking. Rule #13 Tell A Tale Share a personal story with emotional appeal “The universe is made of stories, not of atoms.” — Muriel Rukeyser According to West Wing Writers, a speechwriting and communications strategy firm in D.C., 63 percent of people recall stories a speaker tells, yet only 5 percent can remember a single statistic — even when the speech includes vastly more statistics than stories.

Since I work in a news company, I often share my personal story to tell people why I am passionate about the industry. THE TAKEAWAY: Tell a story about yourself that evokes emotions. Rule#14 The Rule Of Three Build arguments around three facts “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” — Hans Hofmann Most studies agree that the average person remembers between 25 and 50 percent of what he or she hears.

So how do you make sure you get your point across? THE TAKEAWAY: Any answer, argument or presentation should be built around three facts. Rule #15 Shut Up. Anti-social Social Media. ‘This message will self destruct in 10 seconds’ is a phrase that has, until recently, been reserved for tales of espionage where more often than not the success of a world saving mission hinges on preserving informational integrity. How strange it is then, that vast swathes of millennials opt to communicate in such a fashion. We live in a world where apps facilitate instant content disposal, social networks are becoming increasingly private and chat apps nurture sporadic dialogue. In short, social media has become anti-social, an irony that has not been lost on the likes of Evan Spiegel, CEO and founder of the $10 billion platform, Snapchat.

What has prompted this shift? Firstly, people are bored of broadcasting. In what is arguably a progression in social media maturity, most people no longer want to broadcast content to their loosely edited social circles and instead prefer to establish increasingly targeted dialogues. If you have something to say then say it to people who care. Millward Brown Digital and Snapchat Partner to Provide Measurement of Platform’s First Advertising - ..ww.millwardbrown.com.

Partnership Helps Marketers Measure the Impact of Advertising on Snapchat Platform Millward Brown Digital, the world’s leading digital experts in helping clients grow great brands, today announced that it has partnered with Snapchat to provide the first ever analysis of advertising on the Snapchat platform. Millward Brown Digital measured the first six advertising campaigns to appear on Snapchat to help marketers assess the effectiveness of advertising on the Snapchat platform. Snapchat has released two distinct advertising formats to date, with Millward Brown Digital’s research, evaluating reception from users and marketers. Snapchat’s first ad format, Brand Story, was launched in October 2014. Snapchat users choose to watch each Brand Story comprised of up to 20 seconds of an advertisers’ photo and video content and delivered alongside Snapchat’s organic Story product. Think Insights with Google – Think Insights – Google.

Abbreviations | FranklinCovey Style Guide for Business and Technical Communication: Abbreviations. This chapter is from the book  Abbreviations allow writers to avoid cumbersome repetition of lengthy words and phrases. They are a form of shorthand and are appropriate in technical and business writing, particularly in lists, tables, charts, graphs, and other visual aids where space is limited. See ACRONYMS. Eliminate periods in and after most abbreviations.Formerly, most abbreviations required periods. Today, the trend is to eliminate periods in and after abbreviations, especially in the abbreviated names of governmental agencies, companies, private organizations, and other groups: NOTE 1: The abbreviations covered by this rule do not include informal ones such as Dept. and Mgt., which use a final period but no periods between letters.NOTE 2: By convention, some abbreviations still require periods: List of Abbreviations Following is a short list of many common abbreviations for words and common measurements.

Abbreviations List AA, Alcoholics Anonymous A.B. or B.A., bachelor of arts A.D. Quartz. ABI Research. Black Hat Europe 2014 Oct. 20, 2014, 7:51 a.m. Michela Menting , Practice Director I had the pleasure of finally attending Black Hat this year; the European iteration which took place in Amsterdam on 16-17 October. From my understanding, the event is a much smaller and more reserved version of its Vegas counterpart, and primarily stocked by European-based researchers and attendees; although a few of the speakers had previously presented in the U.S.

Mr. The other interesting briefing was by Veracode’s Director of technology strategy, Mr. Both these talks were interesting in terms of the broader level findings for particular applications. Aside from the briefings, the conference also had a small show floor, with various vendors sponsoring the event or just showcasing their products. Overall, Black Hat was a great experience. Correction of Misinformation Around WiGig Oct. 17, 2014, 7:18 p.m. Here are the quotes and my commentary: Decoding GE's Update on Predix and Industrial Internet. MarketMeNot || Watch, Review, Share Your Favorite TV Commercials. The Color Thesaurus | Ingrid's Notes.

I love to collect words. Making word lists can help to find the voice of my story, dig into the emotion of a scene, or create variety. One of my on-going word collections is of colors. I love to stop in the paint section of a hardware store and find new names for red or white or yellow. Having a variety of color names at my fingertips helps me to create specificity in my writing. So for fun, I created this color thesaurus for your reference.

Fill your stories with a rainbow of images! Like this: Like Loading... Facebook Ranking Factors: How to Gain an Edge in the News Feed. The Facebook news feed is important to all of us – for businesses, personal profiles, and groups. In fact, one could argue the most prime piece of real estate on Facebook is the Top News feed. At the F8 Developer Conference, Facebook engineers Ruchi Sanghvi and Ari Steinberg shared enough to intrigue our community to analyze the EdgeRank algorithm and give resources on how to fall in line, get your EdgeRank, and sit on the top of everyone's news feed. EdgeRank Factors & How They Apply to You There are three major Facebook EdgeRank ranking factors: Affinity: This is directly related to likes, interactions, and your relationships. Those you interact with regularly receive a higher affinity score.

If you were to like the Search Engine Watch Facebook page updates regularly, we would receive a higher affinity score from you. As far as we know, Facebook has not revealed their scoring system (eg. What Does EdgeRank Mean for the Future? How to Get on the Top News Feed? Use photos and videos often. Conversation Score (CScore) Marketing Magazine. Create a high-end mobile ad - AdWords Help. A "high-end" mobile ad is an ad that can show on mobile devices with full Internet browsers, such as smartphones.

You create high-end mobile ads the same way you create regular text or image ads. Tip If you’ve upgraded to enhanced campaign settings, you can create a mobile-optimized ad with a message, display URL, and destination URL tailored for mobile devices. To do so, select the "Mobile" checkbox next to the "Device preference" setting. Keep in mind that if your ad groups contain ads that are eligible to appear on all devices and ads that are mobile-optimized, only your mobile preferred ads will show to users on mobile devices. Learn more about enhanced campaigns and mobile-optimized ads. Not sure if you've selected the "Mobile devices with full browsers" setting so your ads can show on high-end mobile devices?

Here's how to check the device settings in your account: Sign in to your AdWords account at Mobile devices with full browsers. Twitter profile for wendys. Neatorama. New metrics and business models for digital publishing - selling outcomes not inputs? Are publishers using outdated metrics? How should they be innovating and reinventing their business models?

Understandably there has been much debate of late around publishing business models. The rise of the internet, compounded by the global economic woes, are making it increasingly hard to see where the money is in publishing and media going forwards. You can take your choice of predictions as to what will happen with online advertising spend this year. The IPA's latest Bellwether Survey shows 'record falls' in ad spend where "even internet advertising suffered a record reduction in spend in Q4" of 7%.

Metrics, as units, or levers, for callibtrating value and performance, are clearly important to any discussion of business models. Should we make the most of the array of new metrics that interactive media afford us? Data, data everywhere... There are two obvious high level metrics which should be relatively easy to understand, and buy, for an advertiser. . - What outcomes am I getting? 503 Service Unavailable. Webdoc · Home. Smashing Magazine. Moat Ad Search. Docracy - Free Legal Documents.

Consumer Surveys: Home. DoubleClick Ad Planner. Home | Beepl. Download Widget Libraries. Internet Industry 30/10/10 “Golden Ratio” – WollyTech. Funnel (also known as Conversion Funnel) is one of the basic concepts of Internet industry, it means that 100 people passing through your site, how many people you can put them into loyal customers.

Generally the most basic e-commerce Funnel probably in five steps: 100% – Traffic 20% – Email subscribers (or Facebook Fans) 10% – Join 3% – orders 1% – repeat purchase You can see in front of every step I have added a number, so you get some of the concept for this funnel (these numbers are roughly grasped, each company is different because of its business model). If it is a free smartphone App, the Funnel is about this: 100% – Click Admob / Adsense / iAd Advertising 20% – Download 6% – Open once 2% – Reuse Noted that each site will not have only one Funnel, traffic from different places, often have different first and second conversion rate, for example: SEM (keyword advertising) conversion rates tend to be more higher than SEO (Search engine optimization).

The Relationship Marketing Conversion Funnel. I recently attended the World Internet Summit in London and networked amongst some great Internet Marketers. One of the things I found interesting was the language newcomers used when describing the relationship they have with the people at various stages of their marketing funnel. I am a bit of a stickler for language and for good reason. I understand that it’s our language that forms the programs we run in our mind which in turn determines the approach we have towards something at any given time. This in essence is the Law of Manifestation. For anyone technically minded, you may wish to of the brain as being the hardware and the software of your mind is the quality of the coding that has been entered, which of course affects the quality and efficiency of the program. If you watch the majority of ‘stuff’ on TV such as soap operas and the news, then unfortunately you’re letting an awful programmer access your mind and dump whatever they want in there.

Don’t let this happen to you! Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets. Think Insights with Google. KinectHacks.net.