Growth Hacking : Genealogy. Intro to Growth Hacking. Pintrest, Facebook, Zynga, Dropbox, AirBnb… What do they all have in common? They’ve all used growth hacking techniques to grow their user base from zero to millions (and sometimes hundreds of millions). Growth Hacking isn’t viral marketing (although viral marketing is part of it). Growth Hacking comes to solve a very common problem in consumer startups: getting to the first x thousand/million users quickly once the product has launched and the hype has passed. The term “Growth Hacking”, invented by Sean Ellis, and made popular by Andrew Chen, a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”
And answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. In a recent post, TechCrunch defined the three characteristics of a Growth Hacker as follows: Eze Vidra Like this: What is growth hacking? Just when you think you can know everything there is to know about digital marketing, someone slaps you in the face with a new phrase. During my first year at Econsultancy I’ve been making a point of writing beginner’s guides to any new terms or phrases I find particularly baffling, or that I might suspect other people may find baffling too. Today I’ll be looking at growth hacking. Of course the phrase ‘growth hacking’ isn’t actually that new. Let’s check Google Trends for the term. That’s always a fun job… July 2012 saw the beginning of the rise of growth hacking. So why explore it now? Which then led to the following mini debate… Growth hacking or just good marketing? And then when we’re done we can spend some time figuring out what ‘fwiw’ means.
Definitions of growth hacking I feel immediately resistant to any term that uses the word hacking, as the connotations rarely seem positive. First let's take a look at a few different sources for a definition before resorting to Wikipedia. YouTube. Resources for Growth Hacking. A week after release, Growth Hacker Marketing is not only a #1 business bestseller on Amazon, but I ended up writing a lot of articles in support of the book. I also did a fair amount of interviews and videos (some of which are still on their way). Before I go any further, I wanted to everyone for their support and say that I hope you’ve enjoyed the book. If you did, please go review it on Amazon–it makes a difference. Anyway, I thought I would collect them all the articles in one spot for people who wanted to read them or who are looking to get started with growth hacking. Of course there are also the bonuses in the back for the book for anyone who reads it and sends in their request to the email address.
What Is Growth Hacking? Definitive Guide to Growth Hacking. What is Growth Hacking? Growth hacking is so misunderstood that there is a desperate need for this chapter. Few concepts have been as polarizing and revolutionary, simultaneously. Is it marketing in disguise? Is it a buzz phrase used to increase salaries? Is it the future of internet products?
This chapter will clearly define what growth hacking really is. Take Me To Chapter One The Profile of a Growth Hacker As this new world of growth hacking comes to prominence, and jobs begin to open up, individuals who are enticed by the possibility will wonder if they have what it takes to be a growth hacker. Two chasms have already been crossed. 21 Actionable Growth Hacking Tactics. Update: Interested in even more Growth Hacking tactics? Buy my book of 100 practical growth hacking tactics! In this deck you will find 21 different areas of startup marketing where you can employ growth hacking tactics. Little tricks of automation or hackery that help you squeeze more out of your customer / user acquisition strategy. It's an extension of a previous deck I created, with a bunch of new content and has been well received at startup events I've presented it at.
I enjoy presentations with lots of actionable content so that's all this is. I dislike presentations that talk about theory or numbers. There is no viral coefficient or excel bullshit here - to me growth hacking is about doing rather than analysing. On Slideshare: Actionable Growth Hacking Tactics Growth Hacking is just a good way to describe how marketing is done at a startup. There is a particular focus on the application of technology. A good growth hacker needs to focus on two types of growth. Learn Growth Hacking: 35 Resources. At many technology companies, traditional marketing roles are transforming into growth hacking roles. In fact, the work has become so popular now that some companies are hiring “growth hackers.”
They are keeping their marketing departments and hiring growth hackers to work separately from marketing. So what is the role of a growth hacker? Different from marketers, who traditionally are less technical, growth hackers have one objective – to grow the company. This is done through a variety of tactics called (for lack of a better word) “hacks.”
These hacks generally are inexpensive (commonly free), and they are aimed at increasing the viral coefficient. In this post, we’ll give a thorough overview of growth hacking, hiring growth hackers, resources on growth hacks, and additional helpful resources. Introduction 1. 2. 3. 4. 5. 6. 7. 8. Bonus! What makes a great growth hacker? Hiring 9. 10. 11. 12. Growth Hacks 13. 15. 17. 18. 19. 20. Other Resources 21. 22. 23. 24. 25. 27. 28. 29. 30. 31. 32. 33. Growth Hacking 101. Howdy, Munchkins! This is exciting as exciting can be, because after 8 months of developing our website (well, it could have taken us a week but our clients meant more to us) we finally get to sit down and start sharing our knowledge with the world. So, you may have noticed that Ranky isn’t your ordinary munchkin, the one you can find in every mud hut or a cave near you.
Ranky is a Growth-Hacking munchkin, and so we feel the responsibility to elaborate a bit on just what the f*ck that is. Growth Hacking’s Historical Big-Bang I have known this story for 10 years, but only when the blogosphere started yapping about it, did it hit me: This is the first online Growth-Hacking incident, and it’s freaking awesome. Back in 1996, a couple of employees in a Technology firm developed a small web-based emailing platform, to keep the bosses from monitoring their private messages. What happened then, you ask? Fun Fact: One of the Co-Founders was Indian-American. No Wrongs, No Rights, Just GROWTH A. B. C. 4 Unbeatable Growth Hacking Strategies. GrowHack. Voila Labs.