GoPro HERO3: Black Edition - Smaller, Lighter and 2X More Powerful. Top 10 YouTube Videos of All Time. 4 Key Elements for a Viral Video. Has the formula for a viral video been discovered?
Viral videos have made ordinary people famous and taken brands from obscurity to overnight success when people have shared them on social networks. It has been assumed for a long time that viral videos are an accident or a fortunate occurrence. A marketing professor, Brent Coker from the University of Melbourne has come up with a algorithm as to why people will share some videos and ignore others and maybe discovered the “Holy Grail” of marketing. According to the algorithm (called the BVMP or “Branded Viral Movie Predictor”), the four key elements required for a video to go viral are: CongruencyEmotive strengthNetwork involvement“Paired meme synergy” So how can you harness these elements and what is the essence of the formula that can contribute to making a video become viral?
1. The themes of a video must be congruent with people’s pre-existing knowledge of the brand it is advertising. Coker refers to the Harley Davidson brand as an example: Personalized Online Video Ads Boost Branding. Digital video advertising offers brands a dynamic way to engage their online audience and establish a brand presence.
According to online video provider Eyeview and travel site KAYAK, personalized video ads can have positive brand-boosting effects for advertisers. To test whether personalized online video ads had a brand impact, Eyeview split respondents into two groups. The first group was shown a generic KAYAK ad; the second a more personalized, localized ad featuring real-time flight deals for their local airport.
The study found online video ad personalization and relevancy resulted in a 37% lift in reported purchase intent, a 100% lift in brand favorability and 73% lift in brand loyalty. Clearly, personalization can increase the ability to remember and relate to online video ads, ultimately creating a more powerful branding effect. Overall, respondents were generally receptive to the personalized video ads. Undoubtedly, this creates something of a Catch 22 for marketers.
NOISIA VISION Teaser. YouTube Introduces Video Editing Feature. Some YouTube users may be noticing that they can now edit their videos onsite thanks to a new feature that's rolling out globally Wednesday.
Using the feature will enable you to edit uploaded YouTube videos while also maintaining the same video IDs, making it possible to hold onto view counts and comments. Existing links to the video will also continue to work. All you have to do is click "Edit Video" on your video's page or on the My Videos page. While the editing feature isn't necessarily meant to replace software like Final Cut Pro, it is meant to help users fix their videos in a less time consuming manner. "We noticed that a lot of people were uploading videos to YouTube that we can say are somewhat unpolished," says Jason Toff, product manager at YouTube, adding that rougher amateur footage tends to be a lot more common than professionally edited work on the site.
A blog post from YouTube Software Engineer John Gregg outlines some of the editing options now available. Air France - L'Envol. LA Light. Découverte de cet excellent shooting en technique timelapse avec un Canon 5D MK II et 7D par l’américain Colin Rich, sur une bande son du groupe Cinematic Orchestra.
Une captation de la nuit électrique de la ville de Los Angeles. A découvrir en HD dans la suite de l’article. No Tankers Oil Posters La pub en vrai. Charlie Bit My Finger Reimagined As a Zombie Film. One of the most-viewed YouTube videos of all time, "Charlie Bit My Finger" has become an imminently quotable part of our culture.
Now, it's been — aptly — reimagined as a zombie flick. This short film comes to us courtesy of CFC Worldwide Short Film Festival in Toronto. Apparently, the fest enlisted three directors to each remake the iconic home movie; Jeff Chan's Charlie Bit My Finger - The Horror emerged from the cinematic melee. The other two films are Charlie Bit My Finger The Musical and Charlie Bit My Finger The Dark Comedy; check those out below. [h/t Nowhere Else] Optimist.