background preloader


Facebook Twitter

GoPro HERO3: Black Edition - Smaller, Lighter and 2X More Powerful. Top 10 YouTube Videos of All Time. Updated 4/14/2014.

Top 10 YouTube Videos of All Time

YouTube has come to define the era of online video, so let's take a look at its most popular videos of all time. We reported that Psy's Gangnam Style was the first video to reach a billion views, and the viral hit is standing strong at number 1 and working steadily towards 2 billion views! Psy makes the cut twice in this month's YouTube Top 10, reaching the number seven spot with his follow-up single, Gentleman. We first did this list in August 2007, at which point Evolution of Dance by comedian Judson Laipply was number 1 with nearly 56 million views. The next update was September 2008, when Avril Lavigne's Girlfriend pop music video was number 1 with 103 million views. Here are the top 10 as of April 2014: 4 Key Elements for a Viral Video. Has the formula for a viral video been discovered?

4 Key Elements for a Viral Video

Viral videos have made ordinary people famous and taken brands from obscurity to overnight success when people have shared them on social networks. It has been assumed for a long time that viral videos are an accident or a fortunate occurrence. A marketing professor, Brent Coker from the University of Melbourne has come up with a algorithm as to why people will share some videos and ignore others and maybe discovered the “Holy Grail” of marketing.

According to the algorithm (called the BVMP or “Branded Viral Movie Predictor”), the four key elements required for a video to go viral are: CongruencyEmotive strengthNetwork involvement“Paired meme synergy” So how can you harness these elements and what is the essence of the formula that can contribute to making a video become viral? 1. Personalized Online Video Ads Boost Branding. Digital video advertising offers brands a dynamic way to engage their online audience and establish a brand presence.

Personalized Online Video Ads Boost Branding

According to online video provider Eyeview and travel site KAYAK, personalized video ads can have positive brand-boosting effects for advertisers. To test whether personalized online video ads had a brand impact, Eyeview split respondents into two groups. The first group was shown a generic KAYAK ad; the second a more personalized, localized ad featuring real-time flight deals for their local airport.

The study found online video ad personalization and relevancy resulted in a 37% lift in reported purchase intent, a 100% lift in brand favorability and 73% lift in brand loyalty. Clearly, personalization can increase the ability to remember and relate to online video ads, ultimately creating a more powerful branding effect. Overall, respondents were generally receptive to the personalized video ads. Undoubtedly, this creates something of a Catch 22 for marketers.

NOISIA VISION Teaser. YouTube Introduces Video Editing Feature. Some YouTube users may be noticing that they can now edit their videos onsite thanks to a new feature that's rolling out globally Wednesday.

YouTube Introduces Video Editing Feature

Using the feature will enable you to edit uploaded YouTube videos while also maintaining the same video IDs, making it possible to hold onto view counts and comments. Existing links to the video will also continue to work. All you have to do is click "Edit Video" on your video's page or on the My Videos page. While the editing feature isn't necessarily meant to replace software like Final Cut Pro, it is meant to help users fix their videos in a less time consuming manner. "We noticed that a lot of people were uploading videos to YouTube that we can say are somewhat unpolished," says Jason Toff, product manager at YouTube, adding that rougher amateur footage tends to be a lot more common than professionally edited work on the site.

A blog post from YouTube Software Engineer John Gregg outlines some of the editing options now available. Air France - L'Envol. LA Light. No Tankers Oil Posters‬‏ La pub en vrai. Charlie Bit My Finger Reimagined As a Zombie Film. One of the most-viewed YouTube videos of all time, "Charlie Bit My Finger" has become an imminently quotable part of our culture.

Charlie Bit My Finger Reimagined As a Zombie Film

Now, it's been — aptly — reimagined as a zombie flick. This short film comes to us courtesy of CFC Worldwide Short Film Festival in Toronto. Apparently, the fest enlisted three directors to each remake the iconic home movie; Jeff Chan's Charlie Bit My Finger - The Horror emerged from the cinematic melee. The other two films are Charlie Bit My Finger The Musical and Charlie Bit My Finger The Dark Comedy; check those out below. [h/t Nowhere Else] Optimist.

Marketing campaigns

Social Media Policy.