Updated 3/6/2014. YouTube has come to define the era of online video, so let's take a look at its most popular videos of all time. We reported that Psy's Gangnam Style was the first video to reach a billion views, and the viral hit is standing strong at number 1 and working steadily towards 2 billion views! Psy makes the cut twice in this month's YouTube Top 10, reaching the number seven spot with his follow-up single, Gentleman. We first did this list in August 2007, at which point Evolution of Dance by comedian Judson Laipply was number 1 with nearly 56 million views. The next update was September 2008, when Avril Lavigne's Girlfriend pop music video was number 1 with 103 million views. Top 10 YouTube Videos of All Time
4 Key Elements for a Viral Video Has the formula for a viral video been discovered? Viral videos have made ordinary people famous and taken brands from obscurity to overnight success when people have shared them on social networks. It has been assumed for a long time that viral videos are an accident or a fortunate occurrence. A marketing professor, Brent Coker from the University of Melbourne has come up with a algorithm as to why people will share some videos and ignore others and maybe discovered the “Holy Grail” of marketing.
Digital video advertising offers brands a dynamic way to engage their online audience and establish a brand presence. According to online video provider Eyeview and travel site KAYAK, personalized video ads can have positive brand-boosting effects for advertisers. To test whether personalized online video ads had a brand impact, Eyeview split respondents into two groups. The first group was shown a generic KAYAK ad; the second a more personalized, localized ad featuring real-time flight deals for their local airport. The study found online video ad personalization and relevancy resulted in a 37% lift in reported purchase intent, a 100% lift in brand favorability and 73% lift in brand loyalty. Clearly, personalization can increase the ability to remember and relate to online video ads, ultimately creating a more powerful branding effect. Personalized Online Video Ads Boost Branding
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Some YouTube users may be noticing that they can now edit their videos onsite thanks to a new feature that's rolling out globally Wednesday. Using the feature will enable you to edit uploaded YouTube videos while also maintaining the same video IDs, making it possible to hold onto view counts and comments. Existing links to the video will also continue to work. All you have to do is click "Edit Video" on your video's page or on the My Videos page. While the editing feature isn't necessarily meant to replace software like Final Cut Pro, it is meant to help users fix their videos in a less time consuming manner. "We noticed that a lot of people were uploading videos to YouTube that we can say are somewhat unpolished," says Jason Toff, product manager at YouTube, adding that rougher amateur footage tends to be a lot more common than professionally edited work on the site. YouTube Introduces Video Editing Feature
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Charlie Bit My Finger Reimagined As a Zombie Film [VIDEO] One of the most-viewed YouTube videos of all time, "Charlie Bit My Finger" has become an imminently quotable part of our culture. Now, it's been — aptly — reimagined as a zombie flick. This short film comes to us courtesy of CFC Worldwide Short Film Festival in Toronto.
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