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Le site SocialBakers est une mine de chiffres concernant l’utilisation des réseaux sociaux. A l’origine consacré uniquement à Facebook, il intègre désormais Twitter et LinkedIn à ces sites audités, même si la firme de Palo Alto reste son coeur de métier, avec des statistiques très variés et très fines à ce sujet. Il était assez logique que SocialBakers sacrifie à la mode des infographies, en présentant celle-ci, qui compile quelques données marquantes à propos de l’utilisation de certains réseaux sociaux dans le monde. Twitter, Facebook, LinkedIn et Google+ sont ainsi présentés ici. Il est intéressant de remarquer que les personnalités les plus suivies diffèrent vraiment en fonction du média social. Si dans le top 5 sur Facebook figurent uniquement des célébrités du monde de la musique, Twitter inclut aussi Barack Obama, troisième au classement.
The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling across the Web. Wieden + Kennedy created the original ad for the Super Bowl for their client Procter and Gamble the owners of the iconic Old Spice brand. The ad featured former NFL athlete Isaiah Mustafa and was a a video centric marketing campaign that combined both traditional and social media. The Old Spice Campaign Facts and Figures
A shocking 91 percent of recruiters screen applicants via social networks, according to online reputation manager Reppler . Reppler includes that data point in an infographic (scroll down to see it) created in time to plug the latest upgrade of the vendor’s reputation monitoring service, which has expanded to include LinkedIn and Twitter in addition to Facebook profiles. Reppler evaluates profiles based on the tone and appropriateness of their content, as well as the consistency of their information across social networks.
I had the pleasure of being accomodated at 5 star hotel the other day and when I went down to breakfast I was confronted by an array of food selections that an ancient Roman Emperor would have been impressed with. The luxury of choices that confronted me was overwhelming and selecting what to eat almost becomes an exercise in filtering the noise and array of stimuli of sight and smell that stood spread before me. Do I eat something that is a change from my normal day to day diet or should I be courageous and select something I would not normally have at home? Should it be really healthy, slightly healthy or or just plain decadent.
Bonjour! Si vous visitez Emarketinglicious pour la 1ère fois, abonnez-vous à notre flux RSS pour recevoir nos dernières actualités. Lors de la conférence annuelle f8 pour les développeurs Facebook, Mark Zuckerberg a présenté un certain nombre de changements à venir sur le réseau social : la refonte des profils avec Timeline, un nouvel OpenGraph ainsi que l’avènement du GraphRank – un algorithme inédit qui devrait beaucoup faire parler de lui dans les prochains mois à venir.
Social Networking has become a global phenomenon over the past 8 years and continues to grow year on year. So we’ve all heard of the big players like Twitter and Facebook, but there are thousands of Social Networking sites out there, many of which have been left by the wayside since the introduction of Facebook. Let’s take a look at the top ten Social Networks of 2011.
Social media continues its inexorable march into the mainstream web world and figures released by Nielsen Wire in June provide very interesting reading.
Social media marketing is the latest hyped business marketing method and it is proving to be a very effective way of marketing your business when done correctly. Most chief marketing officers know that e-mail marketing is still a very effective marketing tool and in fact last year a survey revealed that CMO’s still consider it as a top priority in their marketing plans for 2010. Omniture and The CMO Club conducted a Digital Marketing Survey in May of 2009, asking 102 CMOs to rate the relative effectiveness of digital-marketing media. Most respondents, 78%, found email marketing most effective, while 33% had success with online communities and blogs. The real benefit of social media is it’s ability to leverage your message and amplify your content as people take your message and spread it on their social networks. GetResponse conducted a survey and found that integrating social media and e-mail produced a greater than 30% improvement in click through rates.
Playing in the school yard when you were five or six quite often involved comparing how many friends you had which was helpful in calculating how much influence you had and how important you were in the schoolyard pecking order. Forward 20, 30 or 40 years and now in 2010 you can quantify your influence and attention through social media metrics. Netprospex have taken it a step further and have quantified the top 50 companies that have the most connected employees.
So you have a great idea for a Television show. You know that the content is going to be exciting, enticing and fascinating and make the viewers tune in night after night. Your TV ratings will make you a legend. The challenge for TV is you have to prove that the content is great by creating a pilot that can cost hundreds of thousands of dollars to demonstrate to the TV network that the concept is a potential rating bonanza and worth running. You either fund it yourself or you need to find an investor to stump up the money to do the pilot. It is very hard to test without investing major dollars. ( Avatar had a $500 million dollar budget, $300 million for the content and $200 million for marketing and promotion).